3 Innovative Tradeshow Kiosk Content Ideas

Investing in a tradeshow kiosk is an intelligent choice and it can be the difference that makes a brand stand out. There is an assortment of reasons to install a tradeshow kiosk, at your booth least of all to attract more folks, but what about the particular content you will display?

Tradeshow kiosk easily outshines the competition but if you want to scale you need to capture content.

With the right media and plan, you can be educational, exciting, and even highly competitive. Read on for three verified ways to showcase a company through a tradeshow kiosk.

Corporation Broadcasts

If your business relies on the data it gives to customers,  a tradeshow kiosk or digital signs can be a wonderful way to get anything across. Business broadcasts can range from naming an employee of the month or letting attendees know when there’s a special offer. One proven interactive way is to display videos and photos of the company having fun. This shows that the business values its members’ happiness.

Boast About Customers and Personnel

The best seller for any business is word of mouth and what prior customers say about them. Folks want to actively engage with a brand that has the right ethics and values, and even a lower-quality product does well with the right appearance. With testimonials, or better yet, video endorsements from former or current happy clients, a tradeshow kiosk can be used to create online social media content as well. If your brand has a very good following on Instagram, you can connect a live feed to the kiosk to display real-time commentary.

Contest

Let attendees know when the competition becomes available by displaying the details in a fun way. Make it more attractive with a countdown clock. The competition will only do as well as the number of entries, and the more individuals who know about it, the better. If you have more than one competition at your booth, display them all. Let attendees know they can win something nice or take part in a huge sale. Marketing material can be incorporated with contests so that all possible customers can take advantage of your specials or offers. Put the tradeshow kiosk where the most traffic flows around your booth to entice folks to walk by to see what specials might be available.

Marketing Your Tradeshow kiosk

Fun Entertainment

Everyone loves a laugh. It’s good for our mental and physical well-being and can relieve tension on the worst of days. Make your digital signage fun and pleasant with videos of animals, viral clips, or cute babies. Better yet, have some jokes on the digital screen to have folks laughing out loud. Brands can benefit from not making the whole thing about money and the company. Attendees are more likely to go to a booth that draws their attention, and light-hearted entertainment is an easy and surefire way to go. For families, consider putting on more general content like cartoons or music videos for all ages.

We could talk on and on about different digital signage content ideas for a tradeshow kiosk. The point is that these digital tradeshow displays are more versatile than out-of-date posters. They can be used numerous times, and display any number of items that a business wants its customers to see. These digital tradeshow signage content ideas can be used to increase attendee engagement and show the world what a corporation is all about.

The Importance of Conference Room Digital Signage

conference room digital signage display

The conference room is one of the most overlooked spaces to use marketing to reach a highly targeted group of people in one area. While the actual whereabouts of the office are naturally more important than its conference room digital signage, it can be useful to have it present during this time.

In most cases conference room digital signage displays material about a meeting, time, and any other important specifics. It can also consist of additional information such as who is in attendance at the meeting and what the subject of conversation is. This info can be easily retrieved by members of the meeting and will not divert from their work.

Conference room digital signage in the meeting room environment is very significant. Conference rooms are often used to hold essential seminars or discussions, both for business purposes and for private reasons. Conference rooms are also normally protected by a limited-access visitor management system, requiring folks to scan their identification cards when entering the room. Conference room digital signage can be used in a number of ways, in addition to acting like a normal display for the room.

The Many Options Of Conference Room Digital Signage

Digital signage is an influential way to communicate with your target demographic. It can be introduced in any public space and used for a mixture of purposes including wayfinding, statistics, decorative technology purposes, and even marketing. Yet, in order for your audience to be able to read the content on your conference room digital signage, you must have something exciting to say. This is not always seeming possible but with a little creativity, you can. The answer to this problem is digital signage that includes features that are specifically designed for interactive use. The digital displays with interactive capabilities are ideal for conference rooms, lobbies, hallways, and other areas where your target audience may be.

Conference Room Digital Signage is a developing trend among industries that uses interactive digital displays to spread their brand awareness. This allows companies to reach their staff more effectively and surge company morale, productivity, and eventually profits. The first step in the direction of implementing CRDS is accepting how it can benefit your work atmosphere.

By providing personnel with up-to-date company material, CRDS allows you to improve the efficiency of your staff. This helps to uphold optimistic company culture while guaranteeing that you are giving them the tools they need to be more fruitful. By displaying several forms of data, you’ll be able to tailor digital content exactly for your workforce. You’ll be able to progress the flow of communication all through the office and make sure that all personnel is constantly kept in the loop about business happenings.

One of the most essential ways in which CRDS can help your business is by keeping employees informed. By displaying timely information, you’ll be able to ensure that your employees have access to critical company data at their fingertips when they need it most. And once you begin implementing CRDS in your office, you’ll know that it will only get better from there.

Does Not Having Self-Service Technology Hurt Your Business?

What do consumers find even more exasperating than having to open a support ticket or go wait in line when they encounter a problem? That’s easy: waiting infinitely for a support manager to resolve their problem. But having self-service technology can help with that.

self-service technology for companies

According to a study by Zendesk, 73% of customers view quick resolution of complications to be the most vital characteristic of respectable customer service. Between work and household duties and the stress of existing amid a global pandemic, customer tolerance is thinner than ever – which helps describe why more and more of them desire to fix service matters on their own.

The Era of Self-Service Technology Is Here

Across the B2B and B2C markets, consumers’ preference for self-service has become a request. According to Microsoft, 86% of consumers say that they assume a self-service option will be available. We also identify self-service as a serious priority for B2B companies vying to draw and retain clients.

In the age of self-service, every brand should take stock and ask themselves: Are we providing our consumers with the tools and assets they need to solve difficulties on their own?

Certainly, most industries could stand to advance their self-service abilities – and there’s no better lane for doing so than manufacturing best-in-class product content experiences.

The Content That Influences DIY

Done correct, product content – such as documents, instruction guides, support training, and so on – can equip each buyer with the material they need to troubleshoot any glitches they’re facing without having to come into a location, submit a help ticket and wait around for an answer.

It’s to evade precisely that kind of toil that 81% of customers try to do it themselves before reaching out to customer service agents, the Harvard Business Review states. But many of those same customers end up having to contact support centers anyway. That’s frequently because of product content that’s either unavailable or unreliable, ultimately raising a lack of customer confidence.

By nurturing top-notch product content experiences, companies will provide consumers with the easy, efficient experiences they desire and ease the burdens placed on customer service teams.

But it’s not only consumers and burned-out support staff who stand to gain when a business gets self-service technology correct. The brand itself also acquires rewards by decreasing customer churn and drawing in new business on account of a greater customer experience. It’s really that simple: Self-service technology is a win-win-win.

A Visitor Management System to Keep The Workplace Safer

Visitor Management System self service kiosk
Interactive kiosks provide solutions that can be utilized to improve business efficiency

Not using a visitor management system for check-in can be one of the main danger areas of any business during this never-ending pandemic—but it’s also one of the best places to lay the foundation for a safe assembly. Think about these smart tactics to keep visitors safe as soon as they get to the workplace.

Do as much as imaginable in advance.

With a visitor management system, you can now consider removing on-site check-in lines by coordinating as much as you can be preceding the physical gathering. We suggest doing all registration online with a professional visitor management system to increases the chances of a smoother check-in when people arrive. It also helps to decrease badge collection congestion at registration, all accreditation can be sent out prior to the event. Doing this also eradicates the need for a large registration desk, which could easily attract a cluster of folks.

For an entertaining touch, mail some brand swag along with the badges, like a face mask or a mini bottle of hand sanitizer.

Start the health screenings before visitors arrive.

More recently some companies are asking all visitors, and vendors to present either proof of vaccine or a negative COVID-19 test before they come in; you should also be delivering clear messaging that if visitors or customers display any indications, they should stay home. On arrival, visitors should be required to check-in via a QR code survey and have their temperature checked prior to being allowed inside the workplace.

If you’re asking staff members to sign a waiver of accountability, that should also be organized in advance. Email the waiver to all staff in advance so they have time to analyze, discuss with their legal counsel, and decide if they agree to the terms and still want to be present.

Utilize visitor management system kiosks and multiple check-in points on-site.

If badges must be printed on-site, self-serve kiosks are important. We suggest setting up multiple digital kiosks spaced out at each point of entry to the location. These are characteristically smaller, reducing the clusters of folks, and can still be prepared to handle attendee questions and badge reprints, and set the stage for what they can anticipate inside regarding distancing and the rest of the COVID measures.

Also, make sure all of your business, digital signage, and barriers are clear and forthcoming, giving attendees regular prompts to keep their distance. Since companies have come back we’ve been installing touchless technology where an attendee can use their own smartphone to do many of the activities that were normally done through shared devices.

The more material provided in advance, the less muddled a location is on-site with arrivals.

Modern Technologies for Remote Engagement

As remote engagement has become more key, digital signage has evolved to let establishments expand the reach of their visual communications.

We’ve known for years that digital signage is an extremely effective way to communicate with individuals. Four out of five corporations that use digital signage see an upsurge of up to one-third more sales, particularly in the retail division. More and more establishments are planning to implement a digital signage system in the next couple of years or upturn one they’ve already been using, including 56% of internal communications specialists in North America.

Marketing messages seen on digital signs get 400% more views than static screens and have an amazing 83% recall rate. Businesses that use digital signage as part of their internal communications plan find their workers are 25% more useful and report a fourfold increase in worker engagement. And personnel who are acknowledged on digital signs feel more valued, which results in their being 60% more fruitful than folks who receive credit through other means. Stats about the efficiency and impact of digital signage have been trending upward for years and aren’t likely to lag any time soon.

Digital touch kiosks

But how does adding remote workers into the mixture change things? Conventionally, digital signage required folks to be physically in a space, looking at a mental screen. To a certain extent, that’s still accurate. On the other hand, neither the individual nor the screen has to be in your workplace for it to be digital signage. Anything with a screen can be a digital sign.

As content management systems have progressed, more and more endpoints have become obtainable. It used to be just displays attached to walls. Then digital touchscreens, video walls, and room signs came along to lengthen the reach for visual communications. Now the digital technology has developed again to let you send messages or playlists to open webpages, embed them in intranets, or even push them to enterprise apps like Teams. Some can even send your brand messages via email.

These new endpoints, combined with traditional screens, can all be part of an all-inclusive visual communications network that lets you join with more folks in more workspaces – all managed from a sole source. By messaging out to folks where they are and the way they favor, you guarantee that everyone’s on the same page and more connected to the business as a whole.

The trick for communicators is that omnichannel rational lets them accurately unify how they communicate. Don’t create an email, and then a brand message for digital signs and then another one for social media; create one that works on all those digital platforms and then schedule it to go out to all those various platforms at once. This gives your target audience the option to use the technique they like best, and it also provides support if they see your marketing message in more than one place.

Quick Tips for Marketing Your Tradeshow Booth in 2021

Marketing Your Tradeshow Booth

As event planners navigate the latest best practices for in-person events, one component that certainly can’t be ignored is a clear tradeshow marketing strategy. But how have the guidelines evolved in this new, socially distanced realm?

We offer up some quick tips for creating an effective tradeshow marketing strategy in 2021.

Be ready to turn new attendees into devoted customers.

One of the unquestionable benefits of tradeshows is the ability to reach a larger audience. Of course, that also means you’re contending with a ton of other exhibitors. As an effect, your tradeshow marketing should have even more importance on creating your own space and your own community, and driving that branding marketing message through that community.

Don’t miss your chance to interact with these new attendees. Use your tradeshow marketing messages, to convert some of those casual attendees into devoted customers who may become raving fans in the future. After all, more involved attendees lead to a larger community that can help spread the word for your brand.

As more hybrid events continue to happen, communicate clearly—and think through which element you want to promote first. 


As vaccines continue to roll out and hybrid events become more prevalent, audiences need to really recognize the difference between the virtual and in-person tradeshow experiences—and the value of each.

Establishments are reconsidering some of their events because some attendance still isn’t what it used to be. This begs the question… does your brand really need to be there in person. Brands need to look at their event assortment and think, ‘this one is better suited for a digital setting. And at this other one, face-to-face connections are really necessary so that’s better in person.’ Or, figure out a program where the in-person event has a distinct experience that you can’t duplicate in the virtual environment.

Digital Signage Provides Endless Opportunities at White Label Expo

Not to get too scientific, but when it comes to the White Label Expo experience is everything, isn’t it? The way we creatures observe and interact with the world around (and in) us provides context for—even orders—every aspect of our lives. It would be no wonder, then, that some basic form of experience design has occurred for ages.

Experience and professional design

The last two decades have produced warp-speed progressions in digital technologies, including a really big thing you may have heard of known as the Internet. As an effect, design know-how and paradigm-shifting digital design tools have been developed. These days, designers wisely craft everything from structures to public spaces to websites to mobile apps with the users’ needs and emotions in the forefront.

The same concepts can be applied to your tradeshow booth at this year’s White Label Expo… If done right, attendees typically know that their experience was strategically, and digitally designed. Bad booth design, however, regularly sticks out like a sore thumb.

Immersive digital experience

A key facet of experience-centered digital design is the growing awareness of immersive digital experience. Although usually thought of in relation to an individual being thrown into some false world via virtual reality, we can more generally define this as one’s experience of being immersed in a digital environment.

This can be done at any trade show booth at the White Label Expo!

white label expo kiosks

Digital tradeshow displays are here to stay

When done right, the digital tradeshow displays offer indispensable versatility and visual appeal at increasingly reasonable prices. Immersive digital experiences that yield genuine emotional reactions will continue to proliferate and folks of all ages and backgrounds seem to automatically gravitate to unforgettable shared experiences. As LED and interactive technology improve, restricted only by the imagination, their integration into immersive digital experiences at tradeshows will continue to grow.

If you will be attending this year’s White Label Expo and would like to see what type of digital display options are available to you. Please take a look at this.

Steps to Getting the Most Out of Vision Expo West 2021

This year Popshap has seen amazing success in the optometry space. We attended SECO 2021 and Vision Expo East earlier in the year and the response we got from optometrists was wonderful!

Studio Optyx Interactive touch kiosk at vision expo west
49″ interactive gaming kiosk for Studio Optyx

Now we will be attending Vision Expo West with a ton of excitement.

Popshap empowers optometry practices to thrive in the digital age by attracting and converting patients, vendors, and new clients at tradeshows by improving the attendee experience while streamlining your tradeshow marketing process.

With a deep understanding of the consumer psychology of an attendee, our results-driven digital technology will compel users to engage with you and leave their contact info.

Strengthen and Expand Your Lead Acquisition Strategies

Modern technology instantly builds trust and trust is what you need to form and maintain a solid client base. Many practices fall short when it comes to delivering the right marketing message about their services to the consumer through interactive technology.

How It Works

We create branded and cohesive interactive content for your brand to use with our digital technology. Your brand, your image, your story – NO TEMPLATES. We will create all of the tradeshow marketing tools you need to educate your target audience on your service(s), practice, and the options you offer getting patients closer to YES!

We work with Ophthalmology and Optometry practices at tradeshows to optimize interactive technology and expand their new lead acquisition strategies.

Leaders in Practice Growth

Our interactive technology is cohesive, memorable, and moving. And we are preparing you for long-term growth as well – by looking to the future with our technology we are engaging tomorrow’s patients today!

Universal Scheduling

Make it easy to book an appointment with you, wherever they feel like it.

Attract More Leads

Stand out with high-performing, professional technology that looks great at any tradeshow booth.

Reputation Management

Popshap helps you improve the quality and quantity of reviews across the apps and websites that matter.

5-Star Experience

Offer the best attendee experience every time.

Engage people at multiple points and deliver relevant messaging in the moments that match their need or reason for attending.

If you are going to be at this year’s Vision Expo West in Las Vegas, so will we! We’d love to show you a demo of the possibilities. Let’s get started!

Outdoor Digital Signage Makes Social Distancing Easy

outdoor digital signage

“Do it outside” has been the word during the pandemic. Whether events or home gatherings, creative thinking has been important, and outdoor digital signage is playing an imperative part in assisting to keep people out of danger and socially distanced.

Visuals and Messaging

Serving as a bit of art, an avenue for marketing communication, and a source of safe entertainment, a large video wall works perfectly in a plaza or shopping center.

Our product approach is to meet the “4 Ds”: distance, domain, design, and details. The best viewing distance would range from 30 feet to 200 feet, contingent on how the digital screen was being used. We recommend a 6mm pixel pitch to deliver the best experience for all applications. The second D is “domain,” or atmosphere. This use case requires a rugged panel that can withstand the harsh winters. The next element we study is the design. Design renderings should convey a stair-stepped edge on both the top and bottom of the outdoor digital signage, provoking custom-sized modules to accomplish the goal. The last D finishes in the details, such as the digital content (marketing communication, branded visuals, entertainment), structure, and media controller.

Flex Space

Imagine a large pavilion constructed as a flex space for corporate events, gatherings, presentations, and ceremonial meetings.

It needs a system that offers high image visibility and that would not be affected by natural elements, like high temperature, humidity, and pollen.

Possibly the most relevant outdoor digital signage type has been the outdoor display for fast food stores. Many fast-food brands and restaurants were not ready to provide a socially distant and touchless experience. Now, many restaurant brands are adding drive-through or curbside services to their operations. Big, daylight-viewable digital displays are instrumental in the effectiveness of a drive-up or drive-through experience. Restaurateurs now see the significance of bright, weatherproof outdoor digital signage—particularly in areas visible to direct sun and rain. Many products in the market classify themselves as “outdoor” or “high bright,” but validating specifications will help.

Drive-up and drive-through restaurants with Popshap’s high-bright outdoor digital signage will provide a good way to connect with consumers, as well as a socially distant and touchless dining experience for many years to come.

From hotels to museums, to car dealerships, each business and location planning to stay open will benefit from installing outdoor digital signage that assist in a smooth shift from traditional procedures to newly updated methods. To safeguard the health and safety of workers and consumers, brands and venues should look to integrate new and existing technology solutions that help everybody clearly understand what safety measures are in place—this is where digital signage technology is crucial.

At the end of the day, digital signage technology can help keep both the end user and the company that installs it more connected and knowledgeable.

Can Interactive Tradeshow Kiosks Drive Attendee Satisfaction?

Do attendees want to talk to live sales agents? That’s always going to be an ongoing debate. You’ll in fact hear opinions on both sides of the corridor. Tradeshow attendees are generally self-reliant people who are progressively looking for quick, do-it-themselves ways to get a question answered or find out more information.

If there’s a stat to emphasizes this, it’s your lead retention rate. For those already offering interactive tradeshow kiosks, be sure to track your lead generation and note your rates between those who went to your interactive tradeshow kiosks and those who don’t. You’re probably going to see higher retention rates among attendees who have chosen to simply and quickly get more info without having to speak with a sales representative. If you have yet to take the interactive tradeshow kiosks plunge, it might be time to rethink your tradeshow strategy.

self-service interactive tradeshow kiosk

Trust us, your agents will thank you. Here’s how you can master the art of using interactive tradeshow kiosks at your next show.

Successfully Use the Digital Content You’ve Created

Corporations can spend hundreds of hours fine-tuning their brochures and tradeshow marketing materials, which could also mean help center articles, FAQs, case studies, and the like. While this content is still gold, no attendee has the time nor wants to sift through pages upon pages or a 20-minute lecture to find the answer they are looking for. So, how can you promote your digital content in a more effective way?

Recognize and Fill in Your Information Gaps

It’s critical for brands to locate any pain points that are present in their knowledge bases. This includes knowing where event attendees are getting hung up on going through content or deserting the digital kiosk because they can’t quickly find what they are looking for.

When it comes to your brand’s tradeshow experience, you want to ensure your target audience is able to access the marketing material they need and when they most need it. With the help of next-gen event technology like interactive tradeshow kiosks, this becomes a reality.

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