Pro Tips to Get the Most out of an LED Wall

Through LED wall technology, you’re better able to engage your target audience throughout the entire event or show. It’s practically become the new way to display content at any kind of event – enormous concerts, marathons, sporting events, fancy galas, you name it. There’s almost a guarantee that an LED wall will be there, on-scene, no matter what the event.

LED Wall

So, if you’re getting ready for a future tradeshow or event, a LED wall is a must. But first, read through these smart tips in order to get the most out of your LED wall rental.

RENT THE CORRECT SIZE LED WALL

LED walls come in an almost limitless amount of sizes, particularly with the rise in admiration of modular display systems (building one large screen out of many small panels). In terms of renting the right-sized wall, that will be an individual choice.

KEEP MOBILITY IN MIND

Sometimes, it’s best to use a video wall that can be effortlessly moved. For instance, our product, The Vision Line, can be moved around, set up, and taken down in a few minutes, and provides on-the-go digital content delivery. It’s seamless for both events where people are moving around, like sporting events or parks, or for closer viewing environments, such as a tailgate or movie night. Overall, LED screen mobility can play a big part in improving the viewing experience for your audience, so give it some thought. Not only that, it makes for easier setup and tear-down.

MAKE SPONSORS ALERT OF YOUR LED DISPLAYS

Give sponsors more incentive to spend more by offering exposure at the event on LED walls. With sponsor videos and logos flashing on screen throughout the event, their impressions will hit the roof when compared to more old-style exposure approaches like a banner or event program. You can even offer full-blown digital advertising, something along the lines of commercials where brands can promote their message.

Clever Ways to Place Digital Signage to Reach More Visitors

When thinking about digital signage, you have to keep in mind who your audience is, but also where they are as well. As individuals move into your facility’s spaces, and through them, they will come across bottlenecks and chokepoints. Think about where to place digital signage for visitors to best serve them at vital spots like entrances, exits, and elevator banks.

Clever Ways to Place Digital Signage

The best way to appreciate how the flow works in your building is to walk through it while paying close attention to traffic configurations, where your eye naturally lands when moving through the space, and where your body seems logically drawn to as you enter.

Transitions
Entrances can also be from one internal space to another. Think about what individuals are most likely to need or want, and what they could be discerning of as they get to each spatial transition. Would another wayfinding digital kiosk be useful at this point? Is this an opportunity to display more detailed messaging on your digital signage? If the on-site café is nearby, maybe a menu board, or at least some marketing messages that show the daily specials and a few menu items (with enticing high-quality photographs or video).

Choke Points
Another thing to keep in mind for all locations individuals move through is where there are usual choke points. Cluttering these up with digital signage may add to the problem, whereas placing your digital displays a short distance away might lure off some of the traffic, making moving through a smaller space more efficient and enjoyable for visitors.

Elevator Banks
Elevators, escalators, and stairs are known circulation elements in architecture since they enable the movement of individuals through the space. Folks are also changing levels within the structure, which is very different mentally than simply going from one room to another. A little data about what’s coming up on the new level is beneficial and makes folks feel more at ease since they know what to anticipate. But keep in mind that folks tend to go right onto an escalator or stairway, so if you want to use interactive digital screens, place them well off to the side so the flow is not inhibited.

Think about what folks want and need when they arrive, move through and leave your facility, and do your best to make those things offered. The watchword is suitable – make sure what you display is suitable to what people want at different places, and also make sure the location of the digital screens is suitable to the physical location they are in.

How to Pick the Right Digital Display to Optimize your Business

In an extremely competitive customer and business backdrop, investing in digital display signage could be what separates your brand from its competitors, but where do you begin?

To make a well-informed choice about the right digital display for your unique brand needs and purposes, here are some crucial factors to contemplate.

How to Pick the Right Digital Display to Optimize your Business

Study your space

Before you even begin to think about digital display signage, you need to know what kind of space you have to work with. Measure how large the space is where your digital display(s) will be and if this space will permit your digital signage to be easily noticeable and useful for customers – this is critical for concentrated impact.

Now you can control how many displays you’ll need to precisely fill that space and what size digital displays will work best in the space. Larger-than-life displays are always necessarily the way to go – as an alternative, consider what’s the most practical size for the sign’s usage. For instance, if it’s directional digital signage, bigger is better, but for promotions, a medium-sized display is appropriate.

Measure your budget

Define how much you’re willing to devote to digital signage before you study the different choices out there. It’s imperative to note that your total price tag of investment will include installation, upkeep, and content creation. But, this typically works out to be considerably lower in the long run when equated to non-digital displays and their upkeep costs to keep printing. It may be a greater investment up front, but digital signage can save your company money in the long term, so be truthful with your budget.

Investigate different digital display options

In conclusion, before you just jump right in, you should have a look at different digital displays in the marketplace. Study the best selections for your precise objectives and requirements. Selecting the most suitable technology and kind of digital signage display will also depend on influences such as durability, visibility, design, energy effectiveness, and quality of the digital display.

Ensure Your Trade Show Giveaways Attract the Right Potential Clients

Everyone knows why businesses take part in marketing seminars and book booths at trade shows and tabletop displays on every occasion. Objectives like networking, lead generation or introducing new goods, and even the chance to naively measure the competition all play noteworthy aspects in a company’s choice to join an event. The presence of a business managing the booth at trade shows could have a momentous influence on a company’s overall brand and industry acknowledgment.

Though it’s simple to understand the reason why industries exhibit at events, however, there’s a bit of misperception about the reasons folks go to these types of events. No matter what their inspirations, their interest level for your products or services. it’s key to make sure you’re engaging with each likely client who enters your space for more info. While professional and well-groomed teams and marketing materials remain vital, giveaways for events are also a great method to leave a memorable impression. There are four features to take into consideration and guarantee that your booth giveaways convey the right marketing message to crowds at your next event.

Provide Quality Swag: It’s no secret; folks love handouts but brands try to stay away from the pricey stuff. Giving away cheap handouts that break when guests put them in their bags will only send a negative image of your brand and how you appreciate your clients. In this case, it’s better to not give away anything.  It’s better to depend on the design of your booth as well as the skilled sales workers on the floor rather than offer a product that can instantly fill the bottom of the trash can.

Offer Something Different: Don’t depend on outdated and over-used swag choices that guests are able to purchase at any store. Bring together your marketing crew to come up with concepts that can generate enjoyment and make visitors feel zealous to visit your booth at trade shows. Set up an internal competition to see who comes with the most ground-breaking idea to come up with an exceptional way to beat your opponents and remain within your budget for giveaways.

Brand, Brand, Brand: Though a giveaway can be an ideal motion from a business to a potential client, it’s essential to think about the main drive — to function as a moveable billboard for your business. Make sure your corporation’s colors, logo, and motto are clearly noticeable on anything that you give away during your trade show.

What Are The Benefits of Using LED Video Walls at Events?

Have you been thinking about video wall technology? Well, if you’re reading this then you probably already know that this is one of the most real ways to connect with your patrons and make a statement.

You know, instinctively, that big moving images and bright videos are exciting and immersive. Starting this investigation, maybe you want a few concepts about how corporations are using this impactful set-up, particularly now that the industry has prolonged to include interactive LED video walls as well, providing even more unforgettable ways to engage with your audience. These customer experiences lead to increased brand awareness, loyalty, and revenue.

led video walls

Here are a few smart reasons why interactive LED video walls add a ton of value to your brand.

STELLAR IMAGES AND EXPERIENCE

Lack of availability of technology in the past meant companies would use projectors to show large images. That technology required centering of the lens, merger of edges between two projected images, or occasionally the use case would need two projectors just to put adequate light on the wall to create an image. Video walls use a direct view technology like LCD/LED screens, which provide an irrefutably crisp and clear picture and amplified brightness.

Have you ever walked into a store and stopped the moment you saw a screen displaying something intriguing? The lucidity and experience it provided made you pause and pay close attention.

LED video walls offer the same type of experience, demanding the attention of your patrons because of the brightness, contrast, movement, and fullness of color.

INCREASE SHOPPER ENGAGEMENT

An LED video wall can make all the difference for your business. A typical shopper feels a need to buy when the product for sale can be made to feel tailored. A video wall installation accounts for this and positions your content to imagine themselves as a user by configuring, browsing opportunities, and holding the piece in their (digital) hands.

Whether they have a query about the product, or they want to hear more about you, patrons will be more stimulated to take action through an interactive LED video wall. This is an opening to gather valuable information about your consumers with a chance of better-quality conversion.

From conference and display arrangements to a boardroom prepared to tackle international teleconferencing and sales presentations, let our design and tech team show you what’s conceivable. Nobody does interactive video walls like Popshap, whether installing a basic video wall or helping to create a one-of-a-kind buying experience.

What You Need to Know About Digital Signage with Facial Recognition

Business, in general, has become extremely challenging due to fast-changing customer behavior over the last two years. Outdated business models are no longer able to fulfill shopper satisfaction. Today, brands are getting more effective digital tools to attract consumers.

Over the years, the application of digital signage has transformed the business world in many ways. For starters, digital signage has a higher recollection rate than most in-store marketing tools. It can capture more views than old displays such as paper posters and banners. Yet, as more and more digital signage is put to use the more companies quickly realize the restrictions of their digital signage.

Let’s chat about using digital signage with facial recognition in business.

As more and more digital signage is utilized the more brands realize that patrons are getting used to seeing digital content in stores. It is becoming harder to entice new consumers.

Digital Signage with Facial Recognition

In addition, measuring and computing digital signage ROI can be very hard. But the only way to find out if you’ve got any real results, business owners need to assess their campaigns’ usefulness by looking at the return on investment. Besides, stores are also regularly looking for ways to amass valuable customer statistics such as gender, age, and the time spent in looking at the digital signage.

Audience measurement

The integration of digital signage with facial recognition technology offers huge benefits to retail business owners. Audience measurement is one of the benefits.

Audience measurement solution helps to explore and collect measurement data on how viewers interact with the digital signage. With the help of the face detection system and the camera, the result can determine the number of viewers, the number of spectators, the total time spent in viewing the digital content, and other useful data. What is even better is that the answer can group these data by age and gender.

Digital Content optimization

Another advantage of using digital signage with facial recognition is content optimization. Since digital signage with the face recognition feature can identify the gender and age group of viewers, retailers can now deliver highly tailored marketing messages in real-time.

Envision you are the owner of a large shoe store. There is digital signage throughout your store. You have no clue whether to display the promo video of men’s dress shoes, high heels, or kid’s footwear.

By using the face recognition system, your digital signage can show the promo video of high heels when a female shopper is looking at the screen, and it can also change to the promo video of men’s shoes when there is a male buyer.

While digital technology is evolving faster than ever before, businesses should adapt to change rapidly by implementing digital business approaches. Even though the future of facial recognition still gets push back due to privacy worries, we cannot deny the fact that digital signage with facial recognition features can help to increase the shopping experience.

Digital Technology Trends for the Workplace in 2022

Are you ready to discover the future of digital technology? Recently, almost every industry has seen a dramatic increase in digital technology. Maybe COVID pushed industries into smarter, more innovative interactive features, and enhanced customer experience. A/V technology is continually evolving, but even more so as the industry must adjust to new ways of meetings, working, and conferencing.

Workplace Digital Technology Trends for 2022

TOUCHLESS ATMOSPHERES

Imagine you walk into a room and your display automatically knows you are there; it spontaneously powers on and gets your meeting set up? With touchless kiosks and touch tables, you can do exactly that. COVID-19 has amplified the need for touchless environments, this technology went from a “nice-to-have” to a must-have. Not only does this make operating equipment easier to use, but it diminishes the amount that individuals encounter shared surfaces.

Companies have started to adopt new actions and practices to support their workers and customer base – and touchless tech is at the top of that wish list. The pandemic has introduced us to a touchless world, and it does not look like we are going back.

HYBRID SETTINGS

Offices and institutions have had to clasp the constant mix of who can attend with who is incapable to attend, hybrid situations provide a solution for everybody. Although not necessarily a digital trend, hybrid events are naturally on the increase as folks work from home and corporate travel has diminished.

Hybrid atmospheres can lower health contact risks. Fewer in-house personnel mean your corporation may be able to lower the chances of colds, the flu, or COVID increasing around the crew, which may result in fewer sick days. More businesses are becoming hybrid every day.

CONTACT POPSHAP TODAY

Digital technology has played a key role in the redesign of the modern office. In the last two years, companies found it necessary to quickly adjust to allow workers to work remotely, and now many institutions are functioning on a hybrid model with some remote and some in-house personnel/events. Regardless of your present situation, recent events showed how significant it is for operations to be able to swivel quickly in terms of digital technology and their spaces.

If you are ready to begin integrating digital technology into your institution to create a digital environment, contact us today. We will begin with a free demo to determine the best touchscreen technology to fit your needs and support your space.

How Digital Posters Elevate the Guest Experience

With the increase of mobile ordering, delivery, and curbside pickup, quick-service restaurants are seeking productivities to meet their patrons’ needs. At the same time, operators are clamoring to redesign existing stores to house this new dynamic while working with inadequate staff and circumnavigating lingering safety worries. Now more than ever, it’s serious to create a well-organized guest experience that your crew can keep up with.

Digital posters are one of the most real-world and cost-effective ways to improve both the guest and staff experience—and the need is rising as quick serves add extra drive-thru lanes, pickup windows, and curbside parking. Patrons need to know how to navigate the property effortlessly and safely, both inside and out.

Digital Posters

We have been seeing more freestanding digital signage, such as pole-mounted LEDs and guest-facing window signage that tells patrons where to pick up their order and new hours of operation, and exterior signage that prompts guests when orders are prepared.

Digital posters aren’t just useful—it’s an increasingly significant time and money-saving tool that meets patrons where they are. Guests expect speedy, efficient, and safe service and are becoming more familiarized with contactless interactions and ordering via cell devices.

Digital posters also permit operators to rapidly change prices and item obtainability (a lifesaver during supply chain shortages) and encourage LTOs in real-time.

Digital posters also increase the experience for staff.  Displays in the strategic areas help crews manage multiple points of operation, such as drive-thru, dine-in, and third-party delivery services. Many operators are also exchanging the old back-of-house bulletin board system for calendars and safety announcements with sleek digital signage, which cleans up the space and modernizes brand messaging.

SHRM digital posters at event
SHRM digital posters at event popshap

In our world where employment is tough, you have to keep the team content.

No matter the size or opportunity of a quick-serve operation, digital signage can help brands level up on both consumer and employee satisfaction. The pandemic boosted that shift, but the end objective is still the same: Make it easy and useful for patrons to do business via digital channels while preserving the service level and brand principles for our clients.

The Hidden ROI of Your Digital Signage Technology

Take digital signage technology, for example. In retail stores, you can certainly measure the increase in transactions for items you promote via digital signage technology and use that in your calculations. Using digital signage technology for worker communications has no such metrics to equate.

Digital Signage Technology

Let’s observe various sides of ROI where digital signage technology is the asset in question, so you can decide the best way to compute yours.

More dough coming in—revenue-based ROI

One of the most public business objectives for digital signage technology is to boost revenue. While this is true in retail, it also relates to consumer banking, healthcare, and other surroundings. There are two core workings of revenue-based ROI: sales lift from marketing, promotions, and advertising.

Sales from promotions are by far the most dominant lever for ROI. No one will debate that using digital signage to promote your brand or products can surge your sales. After all, what better spot to promote and encourage a transaction than right in the store? But, using your digital signage as one long, unceasing promotion—or worse, just to repeat television commercials—can cause it to disappear into the background as noise. When it stops engaging your audience, it can refute the very sales lift you envisioned. At any rate, a sales boost is easy to measure, and therefore the benefits resulting from digital signage and content are easily recognized.

The other revenue-based ROI handle is advertising, the third-party monetization of the signage. Digital signage billboards use this device exclusively, but many establishments find that renting out “ad space” on their digital signage to harmonize third-party brands can be a profitable revenue source. When these are prevalent brands—brands that sell their goods in the retailer’s store—the shop gets both a sales lift and advertising profits. Nonetheless, you can effortlessly include the resulting advertising revenue in your digital signage ROI calculation.

The Advantages of Touch Screen Kiosks at Event-Based Venues

Event-based locations differ from standard commercial locations in that they’re built to house large amounts of people for short phases of time. Venues like concert halls and stadiums entail a rapid turnaround in order to keep patrons happy and to guarantee all-round efficiency – sports and music enthusiasts don’t want to have to miss out on the action by waiting for food and a beer, and vendors want to be able to sell as much product as imaginable in order to maximize revenues.

Touch Screen Kiosks

Maybe one of the easiest ways to modernize the flow of individuals during these sorts of settings is to make use of a touch screen kiosk. A touch kiosk helps workers put their patrons first with interactive software, allowing them to rapidly and easily place orders in a short, easy to comprehend manner.

Faster service

Concessions stands can progress the speed of service with touch screen point of sale kiosks because there are limited buttons and items are easy to find. By taking just seconds off a transaction, shopper satisfaction levels increase radically.

Improved service areas

Because touch screen kiosks don’t take up a lot of space, this allows retailers at concerts, sports, or business events to utilize counter space to show more products.

Stress-free cleaning

Interactive display kiosks are simple to clean – most systems can be swiftly wiped down in comparison to bulky button terminals which can take longer to prepare for the next use. Also, a touch screen kiosk is more sturdy – spillages and mishaps can be simply wiped or scrubbed off, unlike outdated point of sale systems.

Easier to train workers

Because the interactive software used in touch kiosks is easy for everyone to understand with plenty of graphic cues, vendors can assume to cut down on preparation times thereby saving money. When personnel is in training, they simply aren’t generating returns – the less time it takes to train a worker, the better the return on investment.

With this understanding, it’s safe to say that interactive digital displays make much more sense in busy commercial settings – the future is now; the future of business is touchscreen.

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