There is a ton of stuff to think about when planning live trade shows and events while COVID is still a thing. The one thought that can’t be ignored is that many attendees may have a certain level of worry about gathering in large groups—regardless of how yielding trade shows are with CDC guidelines.
Take these apprehensions seriously, and ease the attendee’s fears at trade shows with the following tips.
Openly communicate safety procedures—but don’t make it all an attendee thinks about
Your attendees and your team need to know that their safety is being taken seriously—though there’s a fine line between communicating safety measures, but also not making COVID the only thing an attendee sees when they look at an event’s invite, website, or marketing resources.
Make sure attendees are aware of any screening procedures before they register
Whether you’re necessitating proof of vaccine, rapid COVID tests, and/or health surveys and temperature checks, make sure all attendees know that right off the top so they can decide what they’re comfortable with—and what they’re ready for.
Install Body Temperature Kiosk with Face Mask Recognition
Eliminate labor costs on a dedicated temperature screener, and give yourself and anyone entering your show a visible reminder that you are taking all the necessary precautions to protect their health and safety. These body temperature scanner kiosks require no physical interaction. Look at the camera and get the automatic temperature reading in 1-3 seconds.
Be steady with your messaging.
Whether you have a landing page or are sending email campaigns to guests, it is crucial for the messaging emphasizing the safety precautions to be consistent across the board. By sharing any pre-event marketing communication, it will also help estimate the interest of potential attendees and give them the self-assurance to attend—particularly when sharing the precautions and steps that will be taken during the event to safeguard guest safety.
Sending out an email poll to the event attendees is super useful in gathering their reaction and learning if they felt at ease attending the in-person event if they felt the safety procedures that were communicated were correctly executed and if they would attend another in-person event. At the end of the day, it is our goal to win back the self-confidence of guests to attend in-person events.