Modern Technologies for Remote Engagement

As remote engagement has become more key, digital signage has evolved to let establishments expand the reach of their visual communications.

We’ve known for years that digital signage is an extremely effective way to communicate with individuals. Four out of five corporations that use digital signage see an upsurge of up to one-third more sales, particularly in the retail division. More and more establishments are planning to implement a digital signage system in the next couple of years or upturn one they’ve already been using, including 56% of internal communications specialists in North America.

Marketing messages seen on digital signs get 400% more views than static screens and have an amazing 83% recall rate. Businesses that use digital signage as part of their internal communications plan find their workers are 25% more useful and report a fourfold increase in worker engagement. And personnel who are acknowledged on digital signs feel more valued, which results in their being 60% more fruitful than folks who receive credit through other means. Stats about the efficiency and impact of digital signage have been trending upward for years and aren’t likely to lag any time soon.

Digital touch kiosks

But how does adding remote workers into the mixture change things? Conventionally, digital signage required folks to be physically in a space, looking at a mental screen. To a certain extent, that’s still accurate. On the other hand, neither the individual nor the screen has to be in your workplace for it to be digital signage. Anything with a screen can be a digital sign.

As content management systems have progressed, more and more endpoints have become obtainable. It used to be just displays attached to walls. Then digital touchscreens, video walls, and room signs came along to lengthen the reach for visual communications. Now the digital technology has developed again to let you send messages or playlists to open webpages, embed them in intranets, or even push them to enterprise apps like Teams. Some can even send your brand messages via email.

These new endpoints, combined with traditional screens, can all be part of an all-inclusive visual communications network that lets you join with more folks in more workspaces – all managed from a sole source. By messaging out to folks where they are and the way they favor, you guarantee that everyone’s on the same page and more connected to the business as a whole.

The trick for communicators is that omnichannel rational lets them accurately unify how they communicate. Don’t create an email, and then a brand message for digital signs and then another one for social media; create one that works on all those digital platforms and then schedule it to go out to all those various platforms at once. This gives your target audience the option to use the technique they like best, and it also provides support if they see your marketing message in more than one place.

Digital Signage Provides Endless Opportunities at White Label Expo

Not to get too scientific, but when it comes to the White Label Expo experience is everything, isn’t it? The way we creatures observe and interact with the world around (and in) us provides context for—even orders—every aspect of our lives. It would be no wonder, then, that some basic form of experience design has occurred for ages.

Experience and professional design

The last two decades have produced warp-speed progressions in digital technologies, including a really big thing you may have heard of known as the Internet. As an effect, design know-how and paradigm-shifting digital design tools have been developed. These days, designers wisely craft everything from structures to public spaces to websites to mobile apps with the users’ needs and emotions in the forefront.

The same concepts can be applied to your tradeshow booth at this year’s White Label Expo… If done right, attendees typically know that their experience was strategically, and digitally designed. Bad booth design, however, regularly sticks out like a sore thumb.

Immersive digital experience

A key facet of experience-centered digital design is the growing awareness of immersive digital experience. Although usually thought of in relation to an individual being thrown into some false world via virtual reality, we can more generally define this as one’s experience of being immersed in a digital environment.

This can be done at any trade show booth at the White Label Expo!

white label expo kiosks

Digital tradeshow displays are here to stay

When done right, the digital tradeshow displays offer indispensable versatility and visual appeal at increasingly reasonable prices. Immersive digital experiences that yield genuine emotional reactions will continue to proliferate and folks of all ages and backgrounds seem to automatically gravitate to unforgettable shared experiences. As LED and interactive technology improve, restricted only by the imagination, their integration into immersive digital experiences at tradeshows will continue to grow.

If you will be attending this year’s White Label Expo and would like to see what type of digital display options are available to you. Please take a look at this.

Outdoor Digital Signage Makes Social Distancing Easy

outdoor digital signage

“Do it outside” has been the word during the pandemic. Whether events or home gatherings, creative thinking has been important, and outdoor digital signage is playing an imperative part in assisting to keep people out of danger and socially distanced.

Visuals and Messaging

Serving as a bit of art, an avenue for marketing communication, and a source of safe entertainment, a large video wall works perfectly in a plaza or shopping center.

Our product approach is to meet the “4 Ds”: distance, domain, design, and details. The best viewing distance would range from 30 feet to 200 feet, contingent on how the digital screen was being used. We recommend a 6mm pixel pitch to deliver the best experience for all applications. The second D is “domain,” or atmosphere. This use case requires a rugged panel that can withstand the harsh winters. The next element we study is the design. Design renderings should convey a stair-stepped edge on both the top and bottom of the outdoor digital signage, provoking custom-sized modules to accomplish the goal. The last D finishes in the details, such as the digital content (marketing communication, branded visuals, entertainment), structure, and media controller.

Flex Space

Imagine a large pavilion constructed as a flex space for corporate events, gatherings, presentations, and ceremonial meetings.

It needs a system that offers high image visibility and that would not be affected by natural elements, like high temperature, humidity, and pollen.

Possibly the most relevant outdoor digital signage type has been the outdoor display for fast food stores. Many fast-food brands and restaurants were not ready to provide a socially distant and touchless experience. Now, many restaurant brands are adding drive-through or curbside services to their operations. Big, daylight-viewable digital displays are instrumental in the effectiveness of a drive-up or drive-through experience. Restaurateurs now see the significance of bright, weatherproof outdoor digital signage—particularly in areas visible to direct sun and rain. Many products in the market classify themselves as “outdoor” or “high bright,” but validating specifications will help.

Drive-up and drive-through restaurants with Popshap’s high-bright outdoor digital signage will provide a good way to connect with consumers, as well as a socially distant and touchless dining experience for many years to come.

From hotels to museums, to car dealerships, each business and location planning to stay open will benefit from installing outdoor digital signage that assist in a smooth shift from traditional procedures to newly updated methods. To safeguard the health and safety of workers and consumers, brands and venues should look to integrate new and existing technology solutions that help everybody clearly understand what safety measures are in place—this is where digital signage technology is crucial.

At the end of the day, digital signage technology can help keep both the end user and the company that installs it more connected and knowledgeable.

Quickly Improve Customer Engagement with Digital Signage

84 inch large digital display screen

The thought of customer engagement seems simple. In basic terms, customer engagement is all about how individuals (ideally, customers) respond to your brand or industry on a responsive level. The more optimistic the emotional connection someone feels towards your brand, the more likely they are to become regulars and even to recommend you to their associates, family, or random visitors!

One easy way that you can lift customer engagement is by using digital signage. As a state-of-the-art new medium, digital signage is vital for keeping consumers engaged and loyal to your brand. Here are our tips on why digital signage is critical to customer service and how to increase shopper engagement.

Easily adjust to different surroundings, functions & necessities

One of the main rewards to digital signage displays is that they can outfit a multitude of different atmospheres, functions, and desires.

As the digital displays are linked to a digital signage network, they can be retrieved quickly and effortlessly via content management software. This means that your digital content can be adapted and altered promptly, even when you’re not on the grounds.

Interactive utilities to help consumers

Digital signage is not restricted to, well… just signs. Interactive digital signage is everywhere, from hotels to hospitals they offer an assortment of functionality, including wayfinding or check-in systems to name a few.

An interactive wayfinding system lets consumers access a comprehensive multi-touch map where they can effortlessly zoom, hunt, or plan a route to find their anticipated destination. A good place to implement this interactive technology is inside a grocery store to progress the experience, making it engaging and delicate, compared to merely displaying a map on a screen.

Charm all the senses 

While digital signage is mainly a very visual platform, many digital displays also permit and support audio as well.

When you’ve got the audio and visual senses covered. But, to plea to the leftover senses, you can use visual signs to trigger or appeal to the other senses – such as an image of a textured object. This will help prompt the sense of touch.

When creating your digital marketing material for a digital display, it should aim for it to be an immersive and inspirational experience. It should unite customers in a range of ways and call to more than one sense; this will really improve a customer’s appreciation of your brand.

Thinking about investing in or learning more about digital signage? Contact Popshap now. We manufacture an assortment of digital signage products and accessories, email us at sales@popshap.com and we’ll be in touch with you soon.

Technology Trends: The Rise of Digital Kiosks

In an ever-evolving customer-centric landscape, digital kiosks are helping to guarantee efficiency, security, and even wellbeing during these ongoing uncertain times. Digital kiosks can run the gamut to cover most use cases and sceneries, from all-in-one models to integrated systems. Tech innovations include digital screens with antimicrobial coating and shatterproof glass, contactless ordering, and improved payment competencies.

smart digital kiosks

 

The pandemic has undeniably changed the use of digital signage, with the most important change being the uptick in the use of videoconferencing. With our lack of ability to travel, network in person, and keep in contact with consumers, peers, family, and associates, videoconferencing via FaceTime, Zoom, Google Meet, and other digital platforms has become commonplace. Furthermore, with organizations that are using digital kiosks, we have seen improved analytics that is allowing companies to mine and evaluate historical consumer data to deliver effectively and targeted tailored content.

Digital kiosks will continue to surge in popularity for a swarm of reasons, including ease of use, adaptableness, and their role in perfecting the shopper experience for numerous industries.

The challenges of a socially distanced world have undoubtedly fueled our design efforts to introduce digital technology that is safe, secure, and easy to use. The digitization of the hospitality and retail world continues to inspire and stimulate us to think outside the box and to discover not simply what these digital kiosks should be but what they can do. Imagination in this sector will be the key to evolving products that stand the test of time and pave the way for more creative solutions.

According to a recent study on checkout lines, 69 percent of customers said long lines were the most frustrating part of shopping. That beat out high price items (66 percent) and inventory being out of stock (65 percent). Eighty-four percent of those consumers said watching digital displays helped them pass the stretch while they waited. With self-service, companies can offer lower observed wait times. Long lines are adequate reasons to leave a business or institution.

Therefore, every industry should be advancing in points of sale or offering self-checkout kiosks—anything to keep long lines from chasing off consumers. Individuals have a much easier time waiting in line when there’s something to take their mind off the real wait.

How To Improve Customer Experience With Video Wall Displays

Making sure customers have a positive experience when interacting with your brand is super important and using video wall displays is just the thing you need. Cultivating the customer experience can lead to higher conversion rates and greater brand trust and faithfulness. A verified way to alter your customer’s experience across areas is by adopting video wall displays and their range of features.

new video wall display

From helping consumers find their way to cultivating info accessibility, video wall displays are a valuable way to improve the shopper experience for your company. In this article, we highlight 6 ways customer experience digital signage can boost customer satisfaction and benefit your business.

Use QR Codes On Video Wall Displays

QR codes have transformed contactless communication with culture experiencing a 28% growth in QR code reach between 2018 and 2019. This figure proves the increase in consumers actively scanning QR codes and their potential to advance the customer experience.

By scanning a QR code, shoppers can quickly, effortlessly, and seamlessly receive necessary material onto their mobile phones. This data can be recognized and read there and then or saved for later. QR codes advance the customer experience because they give consumers the data they want and need instantly, saving their time and concerns about asking someone.

QR codes can benefit consumers in a whole range of businesses. They can take customers to landing or product webpages, menus, social media accounts, exclusive markdowns, loyalty plans, business numbers, and more.

Product and Tutorial Video Content On Video Walls

Whether a product demo or testimonial, present these videos across digital screens and video walls to turn heads and make your brand stand out. These videos on shopper experience digital signage will exhibit to the buyer why they should purchase your goods or service, giving them confidence in their buying decisions and improving their whole experience with your brand.

Video wall displays can do wonders for cultivating the customer experience. From increasing the efficiency of shopper interaction with your brand to delivering easy-to-understand marketing messages, the near-limitless opportunities of digital signage allow for the shopper experience to be continuously enhanced.

3 Ways to Go Green With Digital Screens

Diminish Paper Wastage with Sustainable Digital Screens

Sandwiched between 2001 and 2019, the biosphere lost 386 million hectares of woodland. This loss signifies an almost 10% decrease in tree cover since 2000. Of universal wood harvest, 42% goes to making paper. Printing posters, brochures, bulletin board messages, and more, companies are a prime malefactor in wasting this paper; the average office worker uses an anticipated 10,000 sheets of paper per year.

However, most of this paper ends up in the trash bin and, consequently, landfills, where its decomposition produces the biologically damaging greenhouse gas methane. This outcome is unnecessary when posters aimed at customers often fail to capture their attention in a technology-driven civilization.

Nothing like static signage, sustainable digital screens and signage can communicate marketing and promotional messages to target audiences and turn heads with multimedia features in HD and 4k Externally, digital signage can increase sales, and internally, it can streamline business communication to increase employee productivity.

Turning to digital screens not only diminishes deforestation and illegal logging but protects water too; it requires 50,000 liters of water to make 10,000 sheets of paper. To put this into perception, just 20 liters of water could keep one individual hydrated for ten days (based on the daily suggested amount).

In the long run, sustainable digital screens are a greener, cleaner, and even cheaper alternative to the mass paper procedure, helping save the earth.

digital screens

Implement Long-Lasting Sustainable Digital Screens

It is a momentary and unsustainable method of marketing. Whenever a brand message changes, new posters or flyers need to be designed, reprinted, and swapped. Digital signage, on the other hand, is a long-lasting answer that can be effortlessly updated using digital signage software, with variations visible on-screen instantaneously.

Considerably, even if the plugs are turned on 24/7, many digital screens now have a lifecycle of around 100,000 hours (over 10 years). This detail exposes the sustainability of digital signage and its aids for both the environment and industry.

When your digital signage hardware needs exchanging, its components can be salvaged and used for new products. On the other hand, if your business owns old TV, these can be linked to a new media player to convert into digital signage. This choice recycles formerly unusable hardware, extending its lifecycle, and saves money.

Implement Green-Powered Energy

While some companies may have doubts about the power usage of digital screens, proof demonstrates its power-saving, green benefits. Yet, for those still suspicious, sustainable, green-powered energy can power digital display screens.

Solar power energy is a green-powered home of energy rising in fame in the digital signage community. Solar panels can be mounted and connected to the digital screen to transform sunlight into electricity, allowing your digital screen to run on green energy.

 

 

Digital Trade Show Display Ideas To Make Your Booth Stand Out at Champs 2021

So, you are looking for more ways to make your trade show booth look its best at your next event; you came to the right place because a custom digital trade show display is one of the best marketing tools to grab attention and generate interest in possible customers and clients. A good trade show digital display doesn’t have to be too much work or too expensive. If you’ve got booth space at this year’s Champs show in Las Vegas and are wondering what you are going to do with it, here are some amazing trade show booth concepts that can make you stand out and be remembered.

Trade show kiosk rentals and digital trade show display
powerful interactive technology solutions help support the success of your entire trade show experience

 

  1. Digital Displays Make Your Booth More Attractive-

When you are presenting at a trade show, your main goal should be to show attendees all about what you do and how you can support them with whatever idea you have. The catch is — present your brand well. Instead of bringing attendees on the show floor, connect with them through a digital trade show display! Allow your target audience to ask questions or schedule a demo on the interactive kiosk. It’s an informal and fun way to display! You should make your booth in such a way that individuals going by will notice and get captivated to know what you are proposing.

  1. Go for modern strategies-

In most cases, brands think it’s necessary to have a mix of both traditional and modern designs. One really good thing about going with only interactive technology for a trade show is that they are very useful and work like building blocks. You can reorganize them as per your requirement to better suit your booth needs. Yes, some say that digital trade show display technology is expensive compared to traditional designs, but they pay for themselves and prove to be very beneficial in shows, particularly if you are trying to promote many things at the same time. When you are going to the trade show, you need to be very picky with your brand design so the advertising can stop audiences.

To get the best outcomes and make your trade show booth stand out, partner with a company like ours that specializes in custom trade show digital signage and related services. If interested, let’s chat.

Simple Ways Brands Are Using Digital Signage Displays Effectively

Through a wide range of businesses, trades and organizations are using digital signage displays in swelling numbers. They’re doing so merely because digital signage displays have been proven to offer many benefits, from decreasing costs to charming potential buyers.

Digital signage displays are also quite resourceful. Although all types of businesses may be taking advantage of this fun and modern technology, they’re not all using it in the same ways.

The following blog is just a few notable examples of how industries and establishments are making use of digital signage displays. If you own a business, you might want to consider using digital signage in related ways.

Digital Signage Displays

 Sharing Essential Information

Digital signage displays provide businesses with an easy means of sharing warnings or other such important material with those on their properties. For instance, perhaps at a worksite, it’s decided that the business will be closing early due to extreme weather. A user could post an applicable alert on their digital signage all through the property, boosting the chances that everybody will see it.

Encouraging Events and Services

The hospitality business is one of many that’s incorporated digital signage displays early on. At many large resorts, digital signage has substituted outdated maps for some of the reasons stated earlier.

However, digital signage displays can serve numerous other purposes at resorts, restaurants, and hotels. For instance, it can be used to display today’s specials, schedules of upcoming events, promote on-site services and conveniences, and even serve as a virtual concierge.

Engaging Customers and Staff

For businesses with digital signage, guests, regulars, and employees are becoming increasingly awestruck with the degree to which digital signage can engage people.

It’s easy to recognize why digital signage displays are useful in this way. Digital signage can allow a teacher to display class notes and other materials much more enthusiastically than they could if they were to depend on a chalkboard. It also gives them the liberty to easily incorporate videos, movies, and other fundamentals that could make lessons more likable to students.

Just keep in mind, though, these are just a few of the ways industries are using digital signage. It’s highly suggested that you research this subject more intensely. The more you learn about possible uses for digital signage displays, the more you’ll realize just how loved it can be.

How Retailers Can Use Emerging Technologies In Their Technology Evolution

Brick-and-mortar stores were among those hit very hardest by the pandemic. Last year, retail stores across America shut their doors due to extensive lockdown procedures, causing a reduction in overall in-store traffic and income. But it wasn’t all bad: Some stores viewed the disaster as an opportunity to adjust to changing buyer needs by quickening their digital transformations and augmenting their store and online processes.

Some store locations have become “dark stores,” altering their spaces into native fulfillment centers rather than customer-facing stores. Others have gone in a contrasting direction, taking on an “experience only” model through which consumers can view and try objects in the store and order them for home delivery at a future date.

Floor standing trade show kiosk

Here’s a preview of how new technologies can be used to enable stores to create a better shopping experience that satisfies the evolving needs of their consumers.

Digital Kiosks

Small stores have their benefits, but one of the disadvantages is less display area space. Consumers like to browse, and they often want to envision their purchase. Digital engagement allows the “try,” “check” and “view” characteristics of the buying experience, letting the spirit of the traditional store carry on, while also reshuffling the shopping experience in a way online customers have come to assume.

Customers in a retail store use a digital kiosk to look at all existing colors and arrangements they can choose from, rather than filtering through physical items — but this interactive technology has more future-focused uses, also. Cross-referencing digital engagement openings with in-store promotions and conversions can deliver valuable insight into the achievement of a campaign, the strength of a product line and so much more.

5G Networks

Connected kiosks devices are the new norm. Technology such as cameras, point-of-sale devices, person counters, and digital kiosks are all progressively network-enabled. 5G networks will make it more stress-free than ever for stores to take advantage of the connectivity they need to power these new modern technologies, with digital signage, customer recognition software, and other prized tools empowered by this new, faster way to connect.

Even as America still emerges from the pandemic, the face of shopper engagement continues to change toward a more focused experience, centered on getting consumers the products they need rapidly and easily. Savvy businesses should examine whether they can use these interactive technologies to elevate that shopper experience.

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