CES TRADE SHOW
CES trade show in Las Vegas is one of the biggest tech trade shows in the world. Now, being that it is an extremely competitive technological environment it is going to be difficult to stand out in a meaningful way.
More than that there are going to be many products, great products even that will get skirted under the rug because of poor presentation. This happens all the time everywhere.
While we can wish that a good idea was all there was to a good company or product, the presentation is easily half the game. Companies in the past have even taken mediocre products and presented them as brilliant products and they sold according to the perception. All this being the case it will be difficult to make your brand stand out in a distinguishable way.
This is the point where I introduce you to the solution, which I’ll do but it really isn’t so simple. Interactive touch kiosks provide excellent solutions for many problems brought up here. But, touch kiosks alone can only go so far.
Marketing that really penetrates is something that is personal, a real marker of the brand’s identity. What was it that the founders envisioned that brought this company into being.
Well, that’s a difficult message to broadcast on a sign. But, on a dynamic sign? Or on an interactive kiosk, it becomes more possible. The missing component is the personality.
Personalized content featuring a number of different modes of connecting to your audience is what you need to capitalize on this opportunity that comes once a year.
Personalized Content Solution
Give your users something they can sink their teeth into. Give them a piece of you, call up and meet with someone. Build a strategy of what exactly you want your users to experience.
From the ground up you can design and create what you want your audience attaching to. You’ll stand out and be outstanding, which can be the missing component of just standing out.
Grab your customer’s attention and draw them in through a number of different avenues. Even simply using the photobooth, and then leaving an email. A tradeshow kiosk can be of use for all tradeshows, just customize them to meet your brand’s needs. Or provide a little game for them to get exposed to what you have to offer. The options are as varied as your imagination. See how your trade show touch kiosk can bring consumers knocking at your booth.