Are Interactive Touch Screen Kiosks The Future of Brick & Mortar?

Since 2020 the keyword of the year has been "pandemic,"!We’ve already been talking for a long period about digital transformation, interactive touch screen kiosks, the disaster of retail, omnichannel, customer-centric, and several other topics.

Taking advantage of the pull, many brands and opportunists began to appear who, using all these special terms, tried on the one hand to forecast the future of brick and mortar. While, on the other hand, to offer less technological retail with tools to fight the great digital platforms that we all know, particularly Amazon.

After foretelling a terrible destination for retail, let's say outdated, the end of shopping malls, and "digitally transform or die" the pandemic arrived and took over all the calculations we've been hearing about it for years.

But wow, it turns out that with COVID came security procedures, capacity controls, and the enormous growth of online commerce. With online commerce, the business of logistics and delivery companies grew (even more) and in the end, certain industries saw how not only did their company grow via the online channels but also in physical establishments, for instance, supermarkets.

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Using any type of interactive touch screen kiosks deliberately located in physical establishments, consumers can be well-versed in the real-time capacity. About anti-COVID procedures, marketing or promotional communications, and any information that a brand wants to offer its consumers and personnel.

All this while radically reducing the amount of paper used in making countless marketing posters and with an ability to influence the physical space with the same instantaneousness way with which guests can experience through a website or mobile app.

Interactive touch screen kiosks are the future of brick and mortar because it blurs the lines between off and online.

With a well-implemented digital signage strategy, you can collect inputs from consumers visiting an establishment. Examine them, process them, and display the most appropriate marketing messages, at the most fitting time, to the corresponding target audience.

What does this sound like to you?

It sounds like brands interacting with their consumers on an online channel. Interactive touch screen kiosk, I repeat, well implemented, allows to closely bear a resemblance to an establishment to a website or e-commerce page. And this is where digital signage and touch screen technology stand as the future of stores: if during estimates about the retail disaster there was only talk of the vanishing of offline and the success of online, digital signage introduces a new player in the game: digital establishments.

Interactive touch screen kiosks are the future of brick and mortar, and it is here.