BENY (Bike Expo New York) tasked Popshap to create interactive kiosks that had way-finding capabilities that allowed users to navigate their way through the large conference hall, and serve as a resource for their Bike Tour Map showing routes in NYC. Additionally, they wanted the map to contain valuable information for the participants about where they can sit down to eat or rest. They wanted riders to have a memory from the day in each location they rode through. Through these avenues they wanted us to market their brand so people could get a sense of who they are.

The Solution

Popshap created an interactive user experience that exposed attendees to the BENY brand, their sponsors’ and exhibitors’. In addition, Popshap created a vector-based interactive map displaying the route for the five borough bicycle event. We created a program for their trade show which advertised exhibitors and displayed locations for attendees. We designed a program that took action pictures when riders passed certain locations, utilizing kiosks with built-in high definition cameras and IR bracelets for identification.

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