Quickly Improve Customer Engagement with Digital Signage

84 inch large digital display screen

The thought of customer engagement seems simple. In basic terms, customer engagement is all about how individuals (ideally, customers) respond to your brand or industry on a responsive level. The more optimistic the emotional connection someone feels towards your brand, the more likely they are to become regulars and even to recommend you to their associates, family, or random visitors!

One easy way that you can lift customer engagement is by using digital signage. As a state-of-the-art new medium, digital signage is vital for keeping consumers engaged and loyal to your brand. Here are our tips on why digital signage is critical to customer service and how to increase shopper engagement.

Easily adjust to different surroundings, functions & necessities

One of the main rewards to digital signage displays is that they can outfit a multitude of different atmospheres, functions, and desires.

As the digital displays are linked to a digital signage network, they can be retrieved quickly and effortlessly via content management software. This means that your digital content can be adapted and altered promptly, even when you’re not on the grounds.

Interactive utilities to help consumers

Digital signage is not restricted to, well… just signs. Interactive digital signage is everywhere, from hotels to hospitals they offer an assortment of functionality, including wayfinding or check-in systems to name a few.

An interactive wayfinding system lets consumers access a comprehensive multi-touch map where they can effortlessly zoom, hunt, or plan a route to find their anticipated destination. A good place to implement this interactive technology is inside a grocery store to progress the experience, making it engaging and delicate, compared to merely displaying a map on a screen.

Charm all the senses 

While digital signage is mainly a very visual platform, many digital displays also permit and support audio as well.

When you’ve got the audio and visual senses covered. But, to plea to the leftover senses, you can use visual signs to trigger or appeal to the other senses – such as an image of a textured object. This will help prompt the sense of touch.

When creating your digital marketing material for a digital display, it should aim for it to be an immersive and inspirational experience. It should unite customers in a range of ways and call to more than one sense; this will really improve a customer’s appreciation of your brand.

Thinking about investing in or learning more about digital signage? Contact Popshap now. We manufacture an assortment of digital signage products and accessories, email us at sales@popshap.com and we’ll be in touch with you soon.

Technology Trends: The Rise of Digital Kiosks

In an ever-evolving customer-centric landscape, digital kiosks are helping to guarantee efficiency, security, and even wellbeing during these ongoing uncertain times. Digital kiosks can run the gamut to cover most use cases and sceneries, from all-in-one models to integrated systems. Tech innovations include digital screens with antimicrobial coating and shatterproof glass, contactless ordering, and improved payment competencies.

smart digital kiosks

 

The pandemic has undeniably changed the use of digital signage, with the most important change being the uptick in the use of videoconferencing. With our lack of ability to travel, network in person, and keep in contact with consumers, peers, family, and associates, videoconferencing via FaceTime, Zoom, Google Meet, and other digital platforms has become commonplace. Furthermore, with organizations that are using digital kiosks, we have seen improved analytics that is allowing companies to mine and evaluate historical consumer data to deliver effectively and targeted tailored content.

Digital kiosks will continue to surge in popularity for a swarm of reasons, including ease of use, adaptableness, and their role in perfecting the shopper experience for numerous industries.

The challenges of a socially distanced world have undoubtedly fueled our design efforts to introduce digital technology that is safe, secure, and easy to use. The digitization of the hospitality and retail world continues to inspire and stimulate us to think outside the box and to discover not simply what these digital kiosks should be but what they can do. Imagination in this sector will be the key to evolving products that stand the test of time and pave the way for more creative solutions.

According to a recent study on checkout lines, 69 percent of customers said long lines were the most frustrating part of shopping. That beat out high price items (66 percent) and inventory being out of stock (65 percent). Eighty-four percent of those consumers said watching digital displays helped them pass the stretch while they waited. With self-service, companies can offer lower observed wait times. Long lines are adequate reasons to leave a business or institution.

Therefore, every industry should be advancing in points of sale or offering self-checkout kiosks—anything to keep long lines from chasing off consumers. Individuals have a much easier time waiting in line when there’s something to take their mind off the real wait.

3 Ways to Go Green With Digital Screens

Diminish Paper Wastage with Sustainable Digital Screens

Sandwiched between 2001 and 2019, the biosphere lost 386 million hectares of woodland. This loss signifies an almost 10% decrease in tree cover since 2000. Of universal wood harvest, 42% goes to making paper. Printing posters, brochures, bulletin board messages, and more, companies are a prime malefactor in wasting this paper; the average office worker uses an anticipated 10,000 sheets of paper per year.

However, most of this paper ends up in the trash bin and, consequently, landfills, where its decomposition produces the biologically damaging greenhouse gas methane. This outcome is unnecessary when posters aimed at customers often fail to capture their attention in a technology-driven civilization.

Nothing like static signage, sustainable digital screens and signage can communicate marketing and promotional messages to target audiences and turn heads with multimedia features in HD and 4k Externally, digital signage can increase sales, and internally, it can streamline business communication to increase employee productivity.

Turning to digital screens not only diminishes deforestation and illegal logging but protects water too; it requires 50,000 liters of water to make 10,000 sheets of paper. To put this into perception, just 20 liters of water could keep one individual hydrated for ten days (based on the daily suggested amount).

In the long run, sustainable digital screens are a greener, cleaner, and even cheaper alternative to the mass paper procedure, helping save the earth.

digital screens

Implement Long-Lasting Sustainable Digital Screens

It is a momentary and unsustainable method of marketing. Whenever a brand message changes, new posters or flyers need to be designed, reprinted, and swapped. Digital signage, on the other hand, is a long-lasting answer that can be effortlessly updated using digital signage software, with variations visible on-screen instantaneously.

Considerably, even if the plugs are turned on 24/7, many digital screens now have a lifecycle of around 100,000 hours (over 10 years). This detail exposes the sustainability of digital signage and its aids for both the environment and industry.

When your digital signage hardware needs exchanging, its components can be salvaged and used for new products. On the other hand, if your business owns old TV, these can be linked to a new media player to convert into digital signage. This choice recycles formerly unusable hardware, extending its lifecycle, and saves money.

Implement Green-Powered Energy

While some companies may have doubts about the power usage of digital screens, proof demonstrates its power-saving, green benefits. Yet, for those still suspicious, sustainable, green-powered energy can power digital display screens.

Solar power energy is a green-powered home of energy rising in fame in the digital signage community. Solar panels can be mounted and connected to the digital screen to transform sunlight into electricity, allowing your digital screen to run on green energy.

 

 

Simple Ways Brands Are Using Digital Signage Displays Effectively

Through a wide range of businesses, trades and organizations are using digital signage displays in swelling numbers. They’re doing so merely because digital signage displays have been proven to offer many benefits, from decreasing costs to charming potential buyers.

Digital signage displays are also quite resourceful. Although all types of businesses may be taking advantage of this fun and modern technology, they’re not all using it in the same ways.

The following blog is just a few notable examples of how industries and establishments are making use of digital signage displays. If you own a business, you might want to consider using digital signage in related ways.

Digital Signage Displays

 Sharing Essential Information

Digital signage displays provide businesses with an easy means of sharing warnings or other such important material with those on their properties. For instance, perhaps at a worksite, it’s decided that the business will be closing early due to extreme weather. A user could post an applicable alert on their digital signage all through the property, boosting the chances that everybody will see it.

Encouraging Events and Services

The hospitality business is one of many that’s incorporated digital signage displays early on. At many large resorts, digital signage has substituted outdated maps for some of the reasons stated earlier.

However, digital signage displays can serve numerous other purposes at resorts, restaurants, and hotels. For instance, it can be used to display today’s specials, schedules of upcoming events, promote on-site services and conveniences, and even serve as a virtual concierge.

Engaging Customers and Staff

For businesses with digital signage, guests, regulars, and employees are becoming increasingly awestruck with the degree to which digital signage can engage people.

It’s easy to recognize why digital signage displays are useful in this way. Digital signage can allow a teacher to display class notes and other materials much more enthusiastically than they could if they were to depend on a chalkboard. It also gives them the liberty to easily incorporate videos, movies, and other fundamentals that could make lessons more likable to students.

Just keep in mind, though, these are just a few of the ways industries are using digital signage. It’s highly suggested that you research this subject more intensely. The more you learn about possible uses for digital signage displays, the more you’ll realize just how loved it can be.

3 Crucial Elements Needed For A Digital Transformation

The definition of a digital transformation is the use of technology to fundamentally improve the performance or influence of an enterprise. And yes, it is a hot topic for corporations across the earth.

Executives in all trades are using digital developments such as analytics, mobility, social media, and smart implanted devices as well as refining their use of traditional technologies such as ERP to change buyer relationships, internal procedures, and value proposals. Other officials, seeing how fast digital technology disrupted media businesses in the past decade, know they need to pay close attention to changes in their industries as of now and forever.

digital transformation signage

 In this blog, we highlight some of the ways that corporations are making a digital transformation.

Buyer Touch Points

Customer service can be improved considerably by using digital initiatives. For instance, a bank set up a Twitter account to answer client criticisms quickly, helping clients avoid going physically to a local branch. This digital initiative also leveraged a skillful community, allowing crowdsourcing with numerous employees and other clients.

Brands with multiple digital channels to the customer are facing pressure to deliver an integrated experience. Multichannel services require visualizing and implementing change across customer experience and internal operational procedures. Several stores now offer home shopping with the choice to receive products by mail or in a store. On the other hand, we’ve seen customers being angry that the customer service representatives in the store could not obtain online order history. So keep that in mind as well.

Digitally Modified Industries

We’ve realized that if companies don’t alter the way we do business, they’re going to die. It’s not about altering the way you do technology but shifting the way we do business. Find ways to augment physical with digital offerings and to use digital to share media and marketing content across structural silos.

A grocery company is staying true to its traditional business but using digital to transform a new growth business. As one executive reported, “After two years, their e-commerce platform is bringing the 20% of our new clients and their traditional customers are consuming 13% more on average.

New Digital Revenue

Another way we see brands creating a digital transformation is by also presenting digital products that match traditional products. For instance, a sports apparel manufacturer began selling GPS and other digital devices that can track and account for a purchaser’s workout. Other businesses are changing corporate models by reshaping their margins through digital. A mortgage brand is moving from being just a link in the value chain to becoming a global assembler of investment products. An airport authority is targeting to become the owner of a traveler’s end-to-end route by providing an integrated multichannel experience, including info on airplane traffic and reservations, duty-free shopping campaigns, and additional benefits.

Focus is vital to any digital transformation; the best-managed firms are continually recognizing new ways to redefine the way they do business in the digital era.

How Interactive Kiosks Are Changing Major Cities

interactive kiosks rental

The City of Miami has unveiled the first in a series of interactive kiosks, to help upgrade the pedestrian experience and offer extensive connectivity.

The initiative could see up to 150 interactive kiosks installed city-wide. Locations for the kiosks, dubbed (interactive kiosk entertainment), consist of Overtown, downtown, Brickell, Coconut Grove, Little Havana and Allapattah.

“As the City of Miami continues to grow into one of the country’s leading technology hubs, we are so happy to add digital kiosks to our rights-of-way to build on our pledge to smart city initiatives and strengthen our role as innovators,” said Francis Suarez, mayor of Miami.
The double-sided interactive kiosks have two digital touchscreens and a suite of interactive applications intended to engage and drive discovery and movement. Each interactive kiosk serves as a free wi-fi hotspot and is location-aware, exhibiting information specific to the neighboring area.

Multilingual digital content includes comprehensive wayfinding, listings of area businesses, cultural organizations, events, civic resources, job listings, and social services such as homeless housings, addiction recovery programs, and food support. These wayfinding features are designed to turn data into action by helping users navigate to their endpoint, either walking by providing multimodal transportation trip opportunities.

interactive kiosks displays

The goal is to further activate the pedestrian experience while lessening the digital divide through widespread connectivity and equal access to data. This type of interactive kiosk platform is designed to add value to the towns in which they do business and everyone is excited to serve the residents and guests of Miami.

The program is delivered, operated, and maintained at no cost to taxpayers. All aspects of the program are funded by rigorously controlled advertising content that is exhibited when the interactive kiosks are not in use.

The Town will receive a constant stream of the revenue produced by media sales and distributes a percentage of those dollars to five key quasi-governmental establishments, proportionate to the number of interactive kiosks installed within their confines.

The City says that the interactive kiosks will also frequently exhibit new projects by local and international entertainers in collaboration with some of Miami’s most recognized cultural organizations.

Why Digital Signage is More Important Than Ever Post-COVID

interactive digital signage

With vaccinations happening in the U.S., customer foot traffic into physical stores is on the rise now is the perfect time to start using digital signage.

For brick-and-mortar companies, it’s a time of rebirth in the brick-and-mortar atmosphere which means back to business and installing digital signage technology to attract shopper attention and boost consumer loyalty.

This is why digital signage and displays make for great business technology. To get insight on what brands should be doing, what developments are likely to come into play, and how digital signage technology can be a differentiator, we share a few tips below.

Digital signage within brick-and-mortar stores is more vital than ever. Digital signage will continue to be used by brands to promote goods and services as it always has been. Now, we are seeing an increase in digital displays being used for informational purposes to communicate current guidelines and expectations for in-store customers. The aptitude to quickly change marketing messages from a centralized location in real-time makes digital signage ideal for most businesses.

Soon, we will see new methods to interactive signage as a result of changing customer behavior. There will probably be less interactivity through the use of touchscreen displays. Rather we will see much more interactivity with digital displays through a customer’s mobile phone. We also provide the digital signage software to currently support this type of interactivity.

The most common fallacy is that all commercial displays are of comparable quality. This couldn’t be further from the facts — and it’s why we reassure and support side-by-side comparisons of digital display technology. Another common misunderstanding is that customer TVs are similar to commercial digital displays. This is also false. Choosing products firmly on the foundation of price is always the wrong attitude that will lead to a much greater total cost of ownership over the lifecycle of the digital signage device. Regrettably, many retail brands learn this lesson the hard way.

In the near future, we’ll see advancements in this technology of course. This will consist of an even greater resolution in large format displays. We offer branded commercial digital displays that boast 8K resolution. The bar will continue to increase in the future. We’ll also see similar developments in direct view LED and a fast acceptance rate of this technology as prices continue to come down.

Important Advantages of Using Digital Signage

Digital signage and video walls are becoming the go-to branding tool for companies. They are a wonderful way to make an unforgettable presence of your brand in a competitive marketplace. Our Digital signage and video wall displays are helping with promotions and also by providing important information to guests and customers.

Since COVID, we have seen a severe rise in the use of LED signage and video walls to engage customers successfully. Interestingly enough you can find digital signage being used in all types of industries from healthcare, to sports, and education, even hospitality, and retail as well. They allow any industry to showcase their services, goods, or any other content, helping them to make their brand stand out and draw customers.

digital and LED signage

So, let’s review why LED signage is crucial for your brand.

BENEFITS OF LED SIGNAGE FOR BUSINESS

  1. Capture attention

More folks are fascinated by digital signage than outdated banners. The interactive graphics invite focus even from a distance. Such digital displays help to create brand awareness and generate a positive brand image.

 

  1. Advantage over the competition

Remaining in the public eye is a critical aspect of marketing. As the saying goes, “Out of sight out of mind.” A business wants to stay constantly in the public eye and digital signage helps to achieve that with ease.

 

  1. Plenty of options

You can pick the digital display setup or Popshap software that is best for you as a brand. The configuration can be easy and basic or varied and multifaceted. A corporation may choose numerous screens to view the same or different digital content, which gives the brand an arrangement of options.

 

  1. Low maintenance

LED signage doesn’t require expensive upkeep and they are built to endure harsh weather conditions. Like old-fashioned banners, digital signage doesn’t entail regular upkeep.

 

  1. It’s interactive

Interactive digital displays allow customers and guests to access the information according to their preferences. In real-time, a customer can get the info they need when they want it.

 

  1. Ecologically pleasant

Digital display screens are environmentally friendly; they devour less power. With digital displays, there is practically no paper waste.

 

  1. Out of this world graphics

Integrate different fonts, colorful gifs, graphics, and animation in order to make your signage eye-catching. When providing live information, or sharing industry stats and news, an LED ticker display is very helpful.

 

  1. Automatic brightness

It is really hard to see an LED screen at night without the automatic brightness control settings. And you don’t have to fear adjusting the brightness on a cloudy day either, as it will automatically be adjusted.

It is necessary for a business, whether small or big, to focus on using LED signage for your business in today’s world. so, reach out to us at sales@popshap.com if you are looking for LED signage!

Engaging Employees with Digital Signage in 2021

The success of a business is heavily dependent on its employees. Engaged workers are enthusiastic and committed to their work. They understand the objectives and goals of the business and are committed to its overall achievement by using digital signage. An engaged staff is less likely to leave the business to pursue other breaks. The Bureau of National Affairs states, “U.S. businesses lose $11 billion yearly as a result of employee turnover.”

There is no debating the financial benefit of worker engagement. Results contain higher productivity, better employee preservation, a positive, more creative setting, and usually a better place to work for everybody. So how do you develop employee engagement in your business?

Here is a two-step guide:

Put digital communications to use in the workplace

Employee bulletin boards, memorandums, and notices over the public-address system have been used for ages to communicate to and between employees, but there was no guarantee the data was reaching the right workers at the right time.

Digital communications on devices like digital signs, video walls, tablets, and mobile phones, include the best of these traditional communication channels with the best of today’s technology.

Most folks associate digital communications with customer-facing infrastructures, but employee-facing digital communications can be extraordinarily effective too. Not only can you alert folks of emergencies quickly, but you can also communicate personalized real-time data in a manner that’s well-organized and often enjoyable as well.

Use digital communications for worker recognition

A tremendous use for digital signage and devices like digital signage is staff recognition. Content could include coverage of formal awards individuals have earned, or even data from the business social network. Giving staff a way to submit positive material about their peers helps maintain a positive work atmosphere, and when employee accomplishments are tied in with brand philosophy, both are enlarged.

Digital signage is far more than a way for companies to communicate with consumers. It’s also great for communicating with staff and gives enterprises lots of opportunity for doing so in a pleasurable and effective manner. Not only can digital devices like digital signs and video walls be used to notify employees quickly in the event of a crisis, but they can also be used for numerous everyday applications as well, including deadline prompts employee acknowledgement and data about how the business is striving to make the world better.

Using digital communications toward better staff engagement helps create a more unified workforce, with better confidence, and hence a greater preparedness among personal to give their best effort. It’s fast, flexible, more environmentally friendly than printed materials, and offers infinite possibilities for programming digital content.

3 Methods to Improve Your Digital Signage at No Cost

One thing is for certain, if folks disagree with your marketing message, they will likely talk about how much they don’t like it.

When it comes to any form of marketing or advertising, counting digital signage, the last thing you want is for it to be lackluster. Fortunately, there are a few easy methods you can spice up even the most basic of digital signage content.

Large touch screen kiosk

 Add audio

One way to make your digital signage more stimulating is to appeal not just to the eyes but also to the ears. In other words, try adding some acoustic content to your digital signage.

There are a number of methods you can do this. You could play music videos on the digital display, or pair advertising messages for the latest deals with audio that tells consumers where they can find those objects. Or you could integrate enjoyable videos on gas pump POS displays that play while consumers pump their gas.

This can be a double-edged sword, yet, because in certain surroundings the sound can become either off-putting or annoying, so you will need to wisely consider both your business’s atmosphere and the volume level.

Content is still king

The easiest way to make your digital signage stick out is to merely add more content. If you are using a display that only shows one or possibly two pieces of content, you should have bought a static paper banner.

By having numerous pieces of digital content that change frequently, the customer will be more likely to take notice of the display and they might see something attention-grabbing.

Of course, with this digital content, you’re going to need to tidy it up frequently. You can’t just play the same old digital content month after month and believe it to still be effective. The content needs to be appropriate, useful, and fit the setting (the weather, current events, customer moods, etc.).

Don’t just spam, entertain

Lastly, you need to remember that digital signage is more than just a sales instrument, it’s a tool to communicate with your consumers. If all you are going to do is force sales messages to your consumers, they will tune it out. You also must entertain them.

There are several ways to do this, reaching from short-form videos from Tiktok to social media incorporations. You likely already know the type of digital content your customers enjoy. You just need to find ways to include it in your digital signage.

And once you have your customer’s attention, you can follow it up with more customary advertising. So it’s a win-win.

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