Why Interactive Displays Are Perfect for Business

There was a time when merchandising displays broke the mold with simple video loops or motion sensors encouraging audio call-to-actions. Building on the foundation of these features, many of today’s interactive displays go even further with unique ideas to showcase and demo goods.

It’s no wonder to see pioneering brands implementing unique features into their merchandising plans. Not only does technology offer information collection abilities, but incorporating entertaining modules excites shoppers and encourages buying. Eventually, interactive displays can lead to deeper customer education and brand faithfulness.

self-service technology with interactive displays

Interactive displays with touchscreens

For over a decade now, touch kiosks have revolutionized our everyday capabilities. We use them to order food, pay for parking and check bags, so it’s easy to forget that touchscreens weren’t always the standard.

Because the technology is deep-rooted and widely used today, some companies have improved merchandising displays with touchscreens to give customers a hands-on, self-service experience. Uses often include shopping a never-ending aisle, looking up additional product information, or tailoring merchandise.

When online goes offline

Omnichannel, integrated marketing, call it what you want. The point is, we’re pretty familiar with the process of spreading our shopping experience across an assortment of digital platforms now. And with the customer’s eagerness to resume in-store shopping as the pandemic declines, once-digital brands are ramping up partnerships with traditional brick-and-mortars to reach a larger group of consumers.

As these associations continue to flourish, watch for more experiential interactive displays from companies looking to capitalize on the customer’s comfort level with interaction and digital networks.

touch kiosks and interactive displays for rent

Overall, all interactive displays are a significant component to a brand’s successful marketing plan, calling attention to a brand’s goods and building a loyal buyer base. Furthermore, interactive features that both stimulate and enlighten can go even further to set a brand apart from the competition. And with interactive displays of the future, technology will play a considerable role in providing a tailored and educational customer experience.

The rise of retail interactive displays

With advances in the world of technology, the consumer expectation and level of comfort with interactive touchscreens in the retail space has gone up and it’s in all time high, in fact, consumers experience is defined by the content that a retail store has to offer with the retail’s goal that the experience stays with the consumer.

Large screens for retail. A Touch screen rental nyc

In the last 6 months we have installed and tested a few ways to deliver high quality content using our video wall, touchscreen kiosks and interactive wall mounted screens and the results are amazing, we are seeing an increase of 30% in sales related to digital content displayed on the screens and 50% user interaction with touch kiosks, leading also to more sales and user capture and future engagement.

mounted touchscreen kiosk at greenfig / Yotel

The trend is only going to grow and create more opportunities for retail chain to educate and engage even more with the consumer on higher digital level and that’s why interactive digital solution will play even a larger role in brand’s marketing in the next few years. to learn more about our retail solutions and ways to expose your brand in this digital interactive edge click here.

0