Popshap x ATL CBD Expo Recap: Interactive Technology Stole The Show!

On June 10th we flew a team down to Atlanta to set up interactive technology for the CBD Expo which is the largest CBD and hemp show in the country!

This year would be no different.

Out of all of the trade show that we have been to so far, this one by far had the best turnout of the year.

trade show kiosks

Our job was to provide remarkable interactive digital signage throughout the event. This gave attendees and exhibitors the ability to do a variety of different things but most importantly provide interactive information.

Popshap was able to incorporate the customized software to design a layout for all the information vendors and attendees needed. It entailed four categories, Agenda, Speakers, Navigation, as well as Show Specials. When attendees clicked on Agenda, they got to view all the CBD expo’s events with times and locations. The Speakers tab included all of the guest speakers, with a brief description of them and when they are speaking.

The navigation category was called “Find Your Way” which helped attendees view exactly where exhibitor’s booths were located as well as their logos and a map of the show floor. The last tab, Show Specials informed people of all the deals and discounts for the brand’s products.

interactive technology

Interactive kiosks have shown to be a great asset for many brands at trade shows, two exhibitors which were clients of ours proved this to be true.

Both rented our 49-inch white interactive kiosks to display facts about their brand and products for attendees. People at the booth were able to follow the brand’s social media and engage in games and activities. One of the most popular games was the wheel of fortune, Popshap software allowed attendees to add their emails and spin the wheel to win a prize. This interactive game was a great way to attract individuals to the booth, start a conversation, and generate leads.

Our photo booth software was another engaging activity that was displayed on the interactive technology. This provided guests with an interactive way to make long-lasting memories with permanent images. Adding this interactive technology to the trade show booth allowed them each to generate over 1,000 leads.

 

A Few Significant Event Features for The USA CBD Expo in Atlanta

  • Wayfinding
    • Our interactive technology came with wayfinding features to help exhibitors and visitors navigate the trade show floor easily. An event filled with so many people it’s bound to get confusing, our software displayed a map of the floor along with the exhibitors’ booths and their logos. Two of our interactive kiosks also included charging stations, with cords that were compatible with all mobile phone devices.
  • Agenda
    • With our interactive kiosk’s people were able to easily find out what significant events were coming up and where they would be held, by simply pressing the agenda tab.
  • Self-Service Technology
    • The organizers at this event were looking for solutions cut down on person-to-person interactions at the entrances of the show. Our body temperature kiosks and face mask recognition software allowed guests to do a self-check-in that was quick and efficient while reducing the danger of spreading illnesses and viruses among attendees.

CES Tradeshow

CES TRADE SHOW

CES trade show in Las Vegas is one of the biggest tech trade shows in the world. Now, being that it is an extremely competitive technological environment it is going to be difficult to stand out in a meaningful way.

More than that there are going to be many products, great products even that will get skirted under the rug because of poor presentation. This happens all the time everywhere.

While we can wish that a good idea was all there was to a good company or product, the presentation is easily half the game. Companies in the past have even taken mediocre products and presented them as brilliant products and they sold according to the perception. All this being the case it will be difficult to make your brand stand out in a distinguishable way.

 

CES tradeshow kiosk

TradeShow Kiosk

This is the point where I introduce you to the solution, which I’ll do but it really isn’t so simple. Interactive touch kiosks provide excellent solutions for many problems brought up here. But, touch kiosks alone can only go so far.

Marketing that really penetrates is something that is personal, a real marker of the brand’s identity. What was it that the founders envisioned that brought this company into being.

Well, that’s a difficult message to broadcast on a sign. But, on a dynamic sign? Or on an interactive kiosk, it becomes more possible. The missing component is the personality.

Personalized content featuring a number of different modes of connecting to your audience is what you need to capitalize on this opportunity that comes once a year.

 

Tradeshow kiosk

Personalized Content Solution

Give your users something they can sink their teeth into. Give them a piece of you, call up and meet with someone. Build a strategy of what exactly you want your users to experience.

From the ground up you can design and create what you want your audience attaching to. You’ll stand out and be outstanding, which can be the missing component of just standing out.

Grab your customer’s attention and draw them in through a number of different avenues. Even simply using the photobooth, and then leaving an email. A tradeshow kiosk can be of use for all tradeshows, just customize them to meet your brand’s needs. Or provide a little game for them to get exposed to what you have to offer. The options are as varied as your imagination. See how your trade show touch kiosk can bring consumers knocking at your booth.

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