Common Video Wall Mistakes Most Brands Don’t Think About

video wall technology

When installing video walls, brands can run into a wide assortment of difficulties. This blog aims to provide answers for common mistakes when executing this technology.

Pitfalls To Dodge When Using Video Walls

Whether your idea is to rent video walls that are in a prime position, or purchase them and install them at your own business or event space, the cost is often easily offset through the sheer amount of exposure you can accomplish in a short period of time. There are, though, some common pitfalls to think through and evade. Let’s take a look at what you need to know to produce a flawless video experience.

Not Understanding The Goals Of Using A Video Wall

Before doing any type of visual implementation, the brand must consider the company goals associated with this approach. How will a video wall increase and promote your marketing message versus the promotion you’re currently doing? For instance, in an event atmosphere, a video wall is tremendously useful for exhibiting event sponsor content, directing guests to various areas of the venue grounds, and keeping visitors entertained with appealing visuals, among other things.

Not Understanding Your Space

Before even thinking about implementing a video wall, it’s vital that you understand the space that you’ll be inhabiting. These aspects will come into play when defining the appropriate size, brightness, pixel pitch, resolution, and power supplies of the video wall you have. Also, contemplate the other components that will be present in the space – if you’re preparing for a trade show and only have a small booth, a large video wall may be overwhelming to attendees and take away from your main marketing message.

Not Realizing The Technical Capabilities Of Digital Content

Videos, pictures, audio, text other digital content will need to be optimized for the type of video wall you’re working with. Nothing makes a video wall look more unprofessional than minuscule, unreadable font and low-resolution visuals. Both should be big and clear enough to easily comprehend. Remember: Even though digital content looks awesome on a laptop; it might not render to the massiveness of video walls. Always build digital content with big video wall-sized screens in mind.

Not Knowing Common Digital Content Problems

There are numerous problems that individuals without design experience can run into when creating digital content for video displays. Let’s explore a few.

  • Digital content is too long
  • Small, illegible text
  • Forming visual hierarchy
  • Crafting a unified display

Not Using Interactivity

While an interactive video wall isn’t a requirement, it can make for a wonderful end-user experience and improve event engagement. You can implement interactivity into a video wall, either by using a touch screen display or via an application on a mobile device that augments the digital content.

As a business, it’s your duty to view your video wall setup through the eyes of your intended audience. How will they best benefit from a video wall’s interactivity?  Contemplate the types of digital content that will be displayed on the video wall – whether it’s a virtual product demo, in-house network programming, social media feeds, audio-visual augmentations, or static pictures.

Important Advantages of Using Digital Signage

Digital signage and video walls are becoming the go-to branding tool for companies. They are a wonderful way to make an unforgettable presence of your brand in a competitive marketplace. Our Digital signage and video wall displays are helping with promotions and also by providing important information to guests and customers.

Since COVID, we have seen a severe rise in the use of LED signage and video walls to engage customers successfully. Interestingly enough you can find digital signage being used in all types of industries from healthcare, to sports, and education, even hospitality, and retail as well. They allow any industry to showcase their services, goods, or any other content, helping them to make their brand stand out and draw customers.

digital and LED signage

So, let’s review why LED signage is crucial for your brand.

BENEFITS OF LED SIGNAGE FOR BUSINESS

  1. Capture attention

More folks are fascinated by digital signage than outdated banners. The interactive graphics invite focus even from a distance. Such digital displays help to create brand awareness and generate a positive brand image.

 

  1. Advantage over the competition

Remaining in the public eye is a critical aspect of marketing. As the saying goes, “Out of sight out of mind.” A business wants to stay constantly in the public eye and digital signage helps to achieve that with ease.

 

  1. Plenty of options

You can pick the digital display setup or Popshap software that is best for you as a brand. The configuration can be easy and basic or varied and multifaceted. A corporation may choose numerous screens to view the same or different digital content, which gives the brand an arrangement of options.

 

  1. Low maintenance

LED signage doesn’t require expensive upkeep and they are built to endure harsh weather conditions. Like old-fashioned banners, digital signage doesn’t entail regular upkeep.

 

  1. It’s interactive

Interactive digital displays allow customers and guests to access the information according to their preferences. In real-time, a customer can get the info they need when they want it.

 

  1. Ecologically pleasant

Digital display screens are environmentally friendly; they devour less power. With digital displays, there is practically no paper waste.

 

  1. Out of this world graphics

Integrate different fonts, colorful gifs, graphics, and animation in order to make your signage eye-catching. When providing live information, or sharing industry stats and news, an LED ticker display is very helpful.

 

  1. Automatic brightness

It is really hard to see an LED screen at night without the automatic brightness control settings. And you don’t have to fear adjusting the brightness on a cloudy day either, as it will automatically be adjusted.

It is necessary for a business, whether small or big, to focus on using LED signage for your business in today’s world. so, reach out to us at sales@popshap.com if you are looking for LED signage!

Benefits of Video Walls for Digital Signage

Why Video Walls?

Asking how you can engage more people with digital signage? Well, video walls are your solution. They are the center of attention and highly memorable, this incredible form of technology is quickly becoming the best solution for digital signage.

Industries are constantly looking for eye-catching and innovative ways of sending clear messages to their customers and audiences. Video walls are designed to be entertaining and grab the audience’s attention. They are made up of multiple large screens placed together to create one large display. Depending on the software used each screen can have its own content or they can all act as one large screen.

Digital Signage

How can video walls be used in businesses?

The great thing about video walls is that they have multipurpose qualities, for example, we’ve seen them being used at sports events for digital signage.

Video Walls can also be used at museums, control rooms, and conference rooms. These are great examples of how digital signage is used for everyday businesses. They can be set up to mirror computers and laptops with remotes for presentations and events.

Hospitals are also a great place for video walls to be used, they are a great way to provide information patients need and can be controlled easily.

Benefits

Improve customer experience

These great attention-grabbing displays are great for decreasing perceived waiting times and provide entertainment.

Branding and increase sales

Video walls are hard to miss due to their size and can target all types of audiences. Retail is a great place for this type of digital signage and can alert customers of new products and deals.

Completely customizable and easy to install

The flexibility and customization make video walls a great purchase for many industries, they can be structures to fit a given space and even curved if needed. Different content can be displayed on the screens at different times and have real-time marketing features.

To win big sometimes you have to go big. With the largest display, we have to offer there’s no doubt you’ll be turning heads at your next event. Brand awareness, bringing in a crowd, this not-so-boring wall will do the trick!

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