From hotels to museums to car dealerships, each company planning to reopen will profit from deploying digital resolutions that assist in a smooth change from traditional procedures to newly updated procedures. To safeguard the health and safety of workers and customers, industries should look to incorporate new and current digital solutions that help everyone plainly understand what safety measures are in place – this is where video walls becomes a key technology.
Attention-grabbing visuals to communicate new processes
Adding a vibrant tool like video walls into spaces with high foot traffic can make marketing messages easier to read and understand. When these brand messages are coupled with visual features rather than heavy text, the retention of this info improves significantly.
This means that having your video wall display images like a handwashing symbol or an individual wearing a mask will be more impactful than only exhibiting text that states “Wash your hands,” or “Masks are required.” By communicating visually, brand messages will echo with in-person visitors, helping them navigate new measures effectively and carefully.
Effective methods to incorporate video wall solutions
Because the main objective of digital signage is info distribution, the technology can be applied through a range of markets for different purposes. Given today’s social distancing procedures and the move to limit person-to-person contact as much as conceivable, many brands have developed new measures for traversing through their spaces. Digital signage can help amplify awareness of these new ways by offering directional wayfinding.
The continued value of video wall technology
In light of shifting health and safety criteria, digital signage solutions help companies emphasize the safety procedures they put into place, inspiring employees and consumers to follow them and eventually, helping the companies stay open. As technology advances, we will see new use cases that help companies not only join and engage with consumers but also produce technology-enhanced experiences. Integrating digital software like facial recognition may be mainly useful today when it comes to recognizing whether a customer wears a face mask, but in the future, this technology could lead to other optimistic experiences like identifying a regular shopper and helping them find their way to their favorite section of a store.
At the end of the day, digital signage technology can help keep both the end-user and the company that installs it more connected and well-versed.