How to Boost Sales With Self-Checkout Kiosks
Modern customers want to get in and get out quickly, and many agree the checkout can make or break the buying experience. In fact, 73% of buyers said waiting in the checkout line is the least preferred (most detested) aspect of their shopping experience. (You can already see the benefits of self-checkout kiosks)
Even as online shopping takes over the world, many shoppers still desire shopping at brick-and-mortar stores over online alternatives. Plus, consumers also tend to spend a little more in person than they do when shopping online. This is good news for stores, particularly if you've already employed self-checkout kiosks.
On the other hand, whether you're new to self-checkout kiosks, have yet to familiarize yourself with them, or are effectively guiding your buyers through self-service kiosks lines, it's useful to think a bit deeper about what a real self-checkout kiosk looks like in your store. Let's explore how this interactive technology could benefit your brand.
Position, location, scene
I bet you’ve been in a store that could use a whole layout renovation. If your shoppers have distress finding the products they're looking for or feeling bouts of anger while waiting for the ensuing self-checkout kiosk, it's time to change things up. And a successful floor plan starts with the checkout counter.
The mark of a prime self-checkout system is putting self-service kiosks in clear walkways that support paperless and hands-free checkout. Your shoppers should be able to begin and end a transaction in just a few minutes — without the hassle of any long lines. We know that self-checkout kiosks reduce lines and speed up the entire checkout process, but it's essential to consider kiosk location for an efficient, shopping experience.
A new role of workers
So where do your staff fit in? Rather than taking their job, self-checkout kiosks can create chances for your employees to handle other important tasks, from customer service to replenishing to cleaning while decreasing labor costs. They open new possibilities and more responsibilities for your staff, particularly during busy store hours.
As you may know, mobile pay services open new doors too, meaning self-checkout doesn't automatically mean curtains for your workforce. In fact, personnel can help with the common flaws of self-checkout methods while using mobile services, as well as theft and loss prevention, in-person monitoring for illegal sales (i.e., alcohol or tobacco), and assistance for customers struggling with the interactive technology.
Any type of self-checkout system
you use; you're offering a priceless service that lets your shoppers take control of their own purchases. And when it comes to this quickly changing retail space, your self-checkout kiosks could make all the difference in the confusion your customer deals with every day. So, don't be scared to change a few things here and there for the better — you could be cultivating the experiences that your customers and staff want.