HITEC 2026 Case Study
Connected LED Visibility
Popshap used connected LED posters and LED panels to create a strong digital presence across the HITEC show floor. The displays helped the booth stand out from multiple angles while keeping key messaging clear, bright, and easy to read.
The LED setup supported branded content, sponsor recognition, directional signage, and general event communication in one polished display environment. This gave attendees more than a static booth experience. It created a visual system that could guide, inform, and attract traffic throughout the event.
Interactive Booth Engagement
The touchscreen table gave attendees a direct way to explore content inside the Popshap booth. Instead of relying only on printed materials or one way messaging, guests could interact with the screen and experience how digital tools can support deeper engagement.
This helped show the value of touchscreen technology in hospitality, event, and trade show settings. The table also kept the booth open and organized while giving visitors a natural place to stop, engage, and learn more about Popshap’s solutions.
Clear Event Communication
Digital signage played a key role in keeping booth messaging simple and useful. Sponsor recognition, directional signage, and branded content were displayed in a clean format that helped attendees quickly understand what they were seeing and where to go next.
For a busy event like HITEC, clear communication matters. Popshap’s setup showed how digital displays can reduce clutter, improve wayfinding, and make important information easier to update, present, and manage across the show floor.
Support Beyond One Booth
Popshap’s work at HITEC extended beyond its own booth. The team also supported CMIT Solutions with a custom 1.9 LED wall build, giving their booth a bold digital presence that helped them stand out in a crowded exhibit space.
This second installation showed Popshap’s ability to support multiple booth needs at one event. From branded booth experiences to client facing LED installs, the team delivered clean execution, strong display quality, and reliable event support across the show floor.
Popshap entered HITEC with a booth plan focused on visibility, flow, and clear communication. Since HITEC brings together hospitality technology leaders, the booth needed to show how digital displays and interactive products can improve the way information is shared on a busy show floor.
The layout was built to create strong first impressions from multiple angles. LED posters helped draw attention from the aisle, while the larger booth displays created a branded environment that felt modern, bright, and easy to follow. Every product had a purpose, from catching attention to helping attendees understand how Popshap solutions can support events, hotels, conferences, and branded activations.
The goal was not only to show products, but to show how those products work together in a real event setting.
The Popshap booth brought several digital solutions into one connected experience. LED posters, LED panels, directional signage, sponsor recognition, and an interactive touchscreen table all worked together to support the booth’s message.
The LED displays created high visibility and helped communicate key information without adding print clutter. The touchscreen table gave attendees a hands on way to engage with content and explore how interactive technology can be used in hospitality and event environments.
This setup showed how digital products can do more than fill a booth. They can guide traffic, promote sponsors, support branding, and give visitors a reason to stop and engage.
On site, Popshap delivered a clean booth setup that gave the brand a polished presence at HITEC. The finished booth used bright LED visuals, branded content, and interactive technology to create a professional experience for attendees walking the show floor.
Popshap also supported CMIT Solutions with a custom 1.9 LED wall installation. This second booth added another example of how LED technology can help exhibitors stand out, present information clearly, and create a stronger booth presence.
Together, both booth setups showed Popshap’s ability to support multiple event needs at the same show. From branded product displays to client booth support, the team delivered strong visuals, clean execution, and reliable event technology for the HITEC audience.