Money 20/20
Popshap partnered closely with Informa, The Expo Group, and the Venetian Expo’s electrical and facilities teams to ensure a seamless, compliant, and efficient deployment of digital signage across Money20/20. From early planning and device placement to content coordination, freight scheduling, power planning, and fire marshal approvals, our team aligned with each stakeholder throughout the build and show. This collaborative approach enabled smooth installation, uninterrupted performance, and real-time support across the event footprint.
Interactive Touchscreen Navigation
Custom programmed touchscreen tables allowed attendees to search sessions, exhibitors, and amenities while generating optimized routes in real time.
Real-Time Show Management Messaging
Double-sided and folding LED posters replaced static signage, enabling instant updates for schedules, directional changes, and high-traffic zones.
Premium Sponsorship Activation
Two-sided LED towers with center panels delivered high-impact digital real estate for sponsors, exhibitors, and show branding throughout the venue.
Seamless Event Partner Coordination
Close collaboration with Informa, The Expo Group, and Venetian electrical teams ensured compliant installs, efficient builds, and uninterrupted performance.
Popshap supported Money20/20 with a full suite of show management digital signage solutions designed to improve event navigation, communication, and operational efficiency across four levels of the Venetian Expo & Convention Center. A strategically deployed network of 28 double-sided LED digital posters and 18 single-sided folding LED posters replaced static printed signage, delivering real-time updates for session schedules, directional pathways, escalators, lounges, and key entrances. This multi-level directional digital signage system allowed show organizers to centrally manage content while ensuring consistent, venue-wide messaging throughout the event.
To enhance attendee navigation and reduce on-site friction, Popshap deployed 13 interactive 43-inch touchscreen tables powered by custom interactive wayfinding software developed specifically for large-scale trade shows. These interactive wayfinding touchscreen kiosks enabled attendees to search exhibitors, sessions, lounges, sponsors, and amenities while generating optimized routes across the event footprint. By integrating event navigation technology directly into the show environment, the wayfinding system supported show management operations, improved traffic flow, and reduced reliance on staff assistance.
Event branding and sponsorship activation were amplified through six two-sided 1.9mm LED towers, each featuring a full middle LED panel to maximize digital sponsorship display opportunities in high-visibility locations. These LED tower displays delivered dynamic sponsor content, exhibitor messaging, and real-time show communications. In the Adyen Lounge, one of the event’s premier activation spaces, Popshap installed two 6x5 high-resolution LED video walls (496 cabinets total) to create an immersive visual experience. Together, these trade show LED displays, interactive kiosks, and show management digital signage solutions formed a cohesive digital ecosystem that elevated attendee engagement while giving show organizers modern, scalable tools for communication, branding, and sponsorship monetization.