The Most Common Digital Signage Challenges
Thinking about applying digital signage? Now is a perfect time. The abilities, visuals, and accessibility for digital signage
have never been better. But, even with the best plans, certain barricades can make it difficult to improve your digital signage and extract the technology’s full use.
We’re going to look at a few public challenges you may experience when implementing and involving a new digital signage network. Spoiler alert: pre-planning is the best defensive measure in all cases.
Selecting the Right Digital Signage Hardware
Before installing digital signage, it’s vital to research which of the many choices is most suited to meet your desires and budget. You’ll need to study and get specifications for displays, mounts, and, if needed, hardware to connect to LTE. Don’t forget cables and other fittings, as well.
Be sure to analyze your use case and existing needs as well as how you anticipate scaling your digital signage network in the future. Otherwise, you’ll be restraining yourself when it comes to using your result, or have to spend more cash later to upgrade.
- Size of screen: Reliant on where you want to put it, and what kind of content you wish to display, you might find a bigger or smaller screen more appropriate. When allowing for a smaller display, a tablet may be the best option. Think about the content you will display and the position where it will be featured. These aspects will help determine what is best for your location.
- Type of screen: There are many choices, LCD, projection, LED, 4K, tablet, and more. Each has its own rewards and limitations in terms of size, worth, and what it’s best at displaying. Where you are placing the digital signage (indoors/outdoors) will help you select the right digital display.
Wall Mount Choices
Where are you going to mount the digital display? Floor, partition, or ceiling? Maybe you are planning to use a tablet as a type of kiosk? The type of wall mount you will need will vary depending on the location you’re in and whether you want the digital displays to be interactive. Your signage partner can help you decide the best hardware for your business.
Choosing a Content Management Software (CMS)
Many businesses that first installed digital signs connected them right to PCs. This was great in that the screen could show whatever the user selected on the PC. It was unmanageable to scale as each screen was controlled individually from the others and had to be physically refreshed. Likewise, the content for some digital screens even today is run from USB drives. Again, in these situations, each screen or USB drive has to be physically updated and then rested.
Content management software can solve those problems by helping teams centrally manage content. A CMS built in the cloud can help guarantee content is updated in real-time and across several screens from one place. However, difficulty in using a CMS is among the top three criticisms of digital signage users. That’s why Popshap built our solution to be simple to set up and scale. A reliable CMS solution provider will help advance a tailored deployment approach and provide knowledge for installing your hardware.
By preparing now, you’re guaranteeing that you’ll get the best outcomes possible from your digital signs. And later, when you’re sailing along towards improved profits, greater customer dependability, stronger brand recognition, you’ll know that your hard work drove your success.