Digital signage, once a rudimentary tool used by industries to share static updates, has changed to offer more compound content and real-time updates in any type of setting or in any form, from a video wall to a 4K touchscreen displays and more. Just name it. In today’s digital landscape, information has never been more available online, whether on websites or in social media news feeds. Customers expect the same quantity of info to be accessible to them when they’re in physical public spaces, whether they’re joining an event or shopping for a new pair of jeans. Not only do consumers want the same quantity of info, but they also want the same quality—that is, they expect that the info presented to them during in-person experiences will be just as interactive and appealing as when they’re online. Digital signage, once a basic tool used by businesses to share static updates, has evolved to offer more complex content and real-time updates in any type of environment or in any form, from a video wall to a 4K touchscreen. Businesses can benefit from the integration of digital signage solutions to help them elevate the customer experience and build loyalty, while at the same time increasing operational efficiencies and generating additional revenue from advertising and upselling opportunities. Here’s how digital signage can progress different types of customer interactions and business situations. For the fast-food restaurant: When entering a drive-thru, consumers immediately look for material that’s easy to read and helps them choose what they’d like to have. By integrating digital displays with crisp visuals that can be read even in direct sunshine, the restaurant can clearly present material about its dishes, including ingredients and dietary facts, and assist the customer’s decision-making method. For the hospitality industry: During check-in, guests think the lobby and public spaces in the hotel to provide guidance about where to go for an easy start to their stay, whether for work or holiday. Digital signage can be leveraged throughout the venue to help with check-in (showing which counters is vacant, for example), while signage in halls and meeting spaces can be used as wayfinding displays to help guests locate their room or meet up with coworkers. For the retail store: Retail can use digital display signage to invite the buyer into the design process and customize clothing or products, whether it’s a new paint color for a living room or a custom-made shirt. Information collected about how the buyer interacted with the content helps companies understand their interests and desires, and ultimately improve store marketing and promotions to enhance future customer interactions. There are several different applications of digital signage for public places in various markets, though all companies can benefit from using this digital technology. By investing in these digital solutions, businesses can create a more useful and interactive experience that keeps customers coming back for more.