The Impact of Interactive Technology on the Future of Business

With new interactive technology tools emerging every day, the skill to create interactive offices, stores, and workplaces is becoming easier than ever before. Now there may still be some time before we actually see the likes of interactive kiosks or touch screen tables in every store or business. But, an increasing number of brands are making use of interactive technology to transform their way of business. Interactive technology can allow companies to think outside the box and incorporate more of their creative business development concepts than ever before when planning their marketing and promotion. These interactive tools can allow companies to create marketing and promotional campaigns with mixed media, gamified features, video clips, and more, all with fairly insignificant prep and training. Our experiences working with companies have taught us that companies want software that’s familiar and instinctual. Open platform solutions tend to be the most fruitful because they give brands the flexibility to switch between an assortment of familiar applications with ease in real-time. When customers can take ownership of their customer journey, they become considerably more engaged in the entire process. When customers are personally, and actively engaged, they can no longer switch off from the customer journey because they’re forced (by their own curiosity) to engage with the marketing material. By using interactive technology in business, we can encourage customers to be active in their customer journey via quizzes, games, surveys, videos, and other media. Interactive technology can help customers expand their ability to communicate both with their peers and the brand. Shoppers could be encouraged to share deals or incentives on the interactive kiosks or touch tables. For example, they could even give reviews or personal favorite buys in real-time. Communication could also go a step further with the use of video conferencing in the establishment. Customers could also connect with other locations or personal, to get better customer service - which encourages customers to communicate and share their experiences. [embed][/embed] On the other hand, brands could invite guest speakers to give demonstrations about industry topics via video conferencing, and have customers take control of the discussion by formulating their own questions. Interactive technology is developing all the time, and we see developments in the industry every day. The benefits of interactive technology are enormous, but it’s important to remember that every business is very different. Investment in interactive technology is definitely vital, but it shouldn’t be hurried, and it must be personalized to each individual business. Decision-makers need to establish exactly how interactive technology could benefit their own customers and brand. This blog gives only a wide-ranging overview of how the future of business might change with new interactive technology. It's down to individual brands to take charge of their own outlooks and transform the ways in which their customers shop.