Welcome to our new podcast, Beyond Interactive with Popshap! In this episode, we will discuss topics such as:

• 2022 for Popshap
• What to expect from us in 2023
• Popshap Partner Program
• Innovative technologies 
• & more

We strive to highlight the best aspects of trade shows and events, brand activations, interactive technology, and digital signage. We will have interviews with Popshap partners and guests to give insight into the challenges, innovations and trends across multiple industries that are connecting with their audiences using digital and interactive solutions. So, come join us on our journey to explore, learn, and experience the exciting world of interactive experiences.

2022 for Popshap: Challenges and Successes

2021 was a long and difficult year, with the pandemic wreaking havoc on our lives and businesses alike. But as we moved into 2022, there was hope that live events would return and people would be gathering in person again. For many companies, this meant returning to business as usual and a chance to resume a path to growth.

As Eitan Magid said “from March and April of ‘22, we really saw an uptick of in-person events. With that, we had to adjust to growing our team back to a scale where we can service our clients and work with our partners….The biggest challenge was logistics and labor, the secondary challenges were getting our clients back on board with in-person shows… and the third challenge was, you know, how do you step up the game and bring more value..”

2022 was certainly a big year for us! Despite the challenges we faced, we achieved tremendous growth both internally and externally. We welcomed some bright new minds to our team and opened new offices across the United States to better serve our clients.

What to Expect from Popshap in 2023

Eitan expects 2023 to be “the mark of the digital age.” With the success of Popshap’s digital activations in the LED world, we can only expect that those activations and innovations will increase this year. Not only will the activations continue to grow, but new, state-of-the-art equipment will be added to help organizers better engage with their attendees, service their exhibitors, and create an expanded digital environment for shows. Show organizers can look forward to an elevated attendee experience and a more efficient and successful event. 

Outside of trade shows and conferences Popshap also does a lot of permanent solutions such as arenas, stadiums, museums, hospitality and more. The demand for those types of installations are expected to grow as well in 2023.

Products and Services

Some of the new products and services you can expect to see from Popshap in 2023 include:

Flex LED’s

Combo kiosks

Larger touchscreen kiosks

Software: 

New games

More widgets

New functions



Partner Program

Partnerships are a great way to bring more value to our clients including cost savings, service improvements, and easier access to products and services. 

With logistic challenges expected to continue into 2023, Eitan says “having great partners in that arena is important, whether it’s transportation or installation.” So having those partners are key to a successful and efficient event and they bring great value to Popshap.

Along with logistics partners, we partner up with map designers, content providers, and video editing groups, but one of the most important strategic relationships Popshap has is with exhibit house networks, including Shepard. We are on board to help with the overall creation of the trade show’s design by incorporating digital and interactive hardware products. We look forward to featuring Shepard in one of our future podcasts so be sure to stay tuned for that!

As Eitan mentioned in the podcast, “ the biggest part of becoming partners with others is the understanding that you're gonna give and you're gonna get back. . It's not a one-way train. So I think that's key in partnership.”

Conclusion

We are so grateful for all the readers and listeners of our first podcast! We hope you stay tuned to each monthly episode because we have some amazing upcoming guests. Every conversation is a great opportunity to learn from others and gain knowledge from their experiences. We can't wait to share this incredible content with you. So if you haven't already, please subscribe to our podcast and follow us to stay up to date on our upcoming episodes. Thank you for your support!