Diversified Communications
San Diego, CA. February 24- 27, 2025
OVERVIEW
Popshap partnered with Diversified Communications to help bring a digital transformation to Intersolar and Energy Storage North America, one of the leading clean energy trade shows in the country. With a mix of 7 interactive touchscreen kiosks and 14 digital posters, Popshap elevated the attendee experience while offering powerful branding opportunities for sponsors. This strategic setup allowed the trade show organizer digital signage plan to shift from static to dynamic, modernizing how information was shared across the show floor.
SOLUTION
The interactive wayfinding kiosks became key hubs for navigation and engagement. Each kiosk featured a floor map, an exhibitor list, the event program, a mobile app download link, and even a section to discover newly launched products. To keep attendees entertained and involved, Popshap also added a custom trivia game, making the kiosks more than just an information tool—they became an experience. These kiosks offered a seamless way to guide attendees while giving them multiple reasons to engage with the content.
CAPABILITIES
Complementing the kiosks were 14 digital posters placed strategically around the venue. These posters were used to highlight sponsor content and bring attention to specific event zones, providing high-visibility branding that adapted in real-time. This integration of digital signage not only streamlined communication but also added an interactive and modern feel to the entire event environment. With this digital approach, Diversified Communications successfully set a new standard for tech-driven trade shows.