ExpoWest 2026 Transparent Labs
Natural Products Expo West 2026, Anaheim, CA
OVERVIEW
At Natural Products Expo West 2026, Transparent Labs set out to create a strong, clean presence in one of the most competitive environments in the industry. With heavy foot traffic and dense booth layouts across the show floor, the focus was on building visibility that could cut through without overwhelming the space.
The approach centered on combining bold digital elements with a minimal, product-forward booth design to maintain clarity while still capturing attention.
SOLUTION
A four sided LED cube was positioned at the edge of the booth to act as a high impact visual anchor, drawing attention from multiple directions across the aisle.
To complement the cube, a wide LED video wall was integrated into the back structure of the booth, delivering dynamic brand content, product visuals, and athlete driven creative that reinforced messaging at scale.
This combination created both long range visibility and close range engagement, allowing the booth to stand out while maintaining an open and accessible layout for attendees.
CAPABILITIES
The LED cube delivered continuous exposure from all sides of the aisle, acting as a consistent entry point that naturally pulled attendees toward the booth.
The LED wall reinforced brand presence deeper within the space, creating a layered experience that kept attention once attendees stepped in. High resolution visuals and motion content helped communicate product value quickly without relying on heavy verbal interaction.
Together, these elements increased booth traffic, improved visibility across crowded walkways, and created a clean, high performing environment that supported both brand awareness and attendee engagement.