Fubo / K Mart
New York, New York
Kmart wanted to advertise for Fubo TV in their NYC store. Fubo, which is in the process of replacing cable service as we know it, is a sports-centric television service platform that allows you to watch your favorite teams and entertainment wherever you are. K Mart started to run a promotion for them and wanted to capitalize on the opportunity to get the most sign ups possible. K Mart approached our experts at Popshap for a possible solution. The solution- 49" touch kiosks.
Popshap designed 2 different computer kiosks to provide an answer to their problem. A 49″ touch kiosk and a 49" touch table, was conceptualized, allowing each one to be placed on different floors, with designated programming made to capture potential customers. Each 49" touch kiosk provided information about the Fubo TV service, and gave the customer an option to purchase the product right on site. Popshap delivered high-quality programming on high-quality 49" touch kiosks to draw customers in, and show just what Fubo TV had to offer.
For this activation of Fubo at Kmart, Popshap used an interactive experience with two devices strategically located in the store: our 49" Touch Table and our 49" Touch Screen Kiosk to let people know about the product. Fubo TV is the wave of the future, and we were excited to be a part of bringing them to the masses. We thank our friends at Kmart, and now our friends at Fubo TV, tor the opportunity to be a part of this game changing way we watch tv. We can't wait to hear and see more, and when they're ready, bringing more to life.