Las Vegas, NV. April 24-27, 2022.
The National Association of Broadcasters Show (NAB) is the annual convention and trade show for the radio, television, cable, and digital broadcasting industries. It’s one of the biggest events in media every year. GatesAir has unveiled its expanded offerings at NAB Show this year. The company’s solutions for IP-connected broadcast infrastructure, cloud services, and edge production will address the most pressing needs for many customers. GatesAir reached out to Popshap to bring an edge to their booth.
Today, consumers are constantly connected and informed. They want to interact with brands on their own terms, in a way that is convenient for them. This has created new challenges for marketing teams and their vendors. With these thoughts in mind, we installed two 49-inch touchscreen kiosks for GatesAir booth. To customize the kiosk, we added a large GatesAir logo to the bottom to seamlessly fit in with the branding of their booth. We also created a software with 4 sperate sections; product display, pdfs with information about their company, a video to watch and an interactive raffle.
As technology grows, it is becoming more and more difficult for brands to get exposure. Consumers want more control over the types of content that they see. This has created a demand for better ways for brands to reach their audience. With the help of Popshap and our touchscreen kiosks, GatesAir was able to bring edge-based marketing. We had a blast working with GatesAir and can’t wait for the next opportunity.