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Houzz IBS/KBIS

Jan 14-16 , 2020 Las Vegas, Nevada

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OVERVIEW

Houzz knew that even with a namesake and logo as recognizable as theirs, standing out in an exhibition as big as IBS/KBIS Trade Show would be difficult.  IBS/KBIS, for those that don't know, are the acronyms for International Builders Show and the Kitchen Bath Industry Show.  This event attracts more than 31,000 people and 600 exhibitors over 3 days.  Houzz approached Popshap with a need...  How do we get people's attention, and get them to give us their email address?  Easy, 49" touch kiosks!

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SOLUTION

Leaning on Popshap's history and experience in the event space, we knew that to get something, you have to give something.  We developed a “wheel of fortune” interactive gaming software that booth visitors could touch and play with on-screen, on one of our 49" touch kiosks.  Combined with the chance to win a gift, 500+ people stepped up to trade their emails, for a chance to win a prize.  The experience lived on 4 Popshap 49″ Touch kiosks and 4 iPads throughout their booth.  They also used an 80" Tv for their presentations and seminars.  Using the emails in post-marketing has been a huge success for Houzz, significantly growing their subscriber base and increasing revenue.

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CAPABILITIES

Popshap created custom software for Houzz VIP customers that were used on the 4 49" touch kiosks, the 4 iPads, and an 80" non-touch screen that was also used for their presentations and seminars during the event.