888-317-5531

888-317-5531

Houzz IBS/KBIS

Houzz knew that even with a namesake and logo as recognizable as theirs, standing out in an exhibition as big as IBS/KBIS Trade Show would be difficult. IBS/KBIS, for those that don't know, are the acronyms for International Builders Show and Kitchen Bath Industry Show. An event that attracts more than 31,000 people and 600 exhibitors over 3 days. Houzz approached Popshap with a need. How do we get people's attention, and get them to give us their email address? Easy!

The Solution

Leaning on Popshaps history and experience in the event space, we knew that to get something, you have to give something. We developed a “wheel of fortune” interactive gaming software that booth visitors could touch and play with on-screen. Combined with the chance to win a gift, it was all it took to get 500+ people to trade their emails, for a chance to win a small something. The experience lived on 5 Popshap 49″ Touch Screen stand up kiosks and 4 iPads throughout their booth. Using the emails in post-marketing has been a huge success, significantly growing Houzz’s subscriber base and increasing revenue. 

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