JCPenney

JCPenny Spring Event
New York, NY

OVERVIEW

JCPenney dropped spring a tad early with its Spring Style Garden event at the stunning Westfield Oculus. On March 5th, the cities’ most fashionable fashionistas were there in good form with the latest upcoming season looks from a.n.a, Worthington, Liz Claiborne, and Xersion.

Popshap partnered with David Stark Productions and created the JCPenny Kiosk, to provide a customer experience with multiple 43″ touch kiosks, and even worked in a Spring Style Quiz activation.

SOLUTION

We integrated the digital content into a custom CMS running on multiple 43″ touch kiosks. Our design team went through several hoops as the needs evolved, and the final result was a stunning 43″ touch kiosk experience for the visitors. The kiosk displayed all of JC Penny’s spring collection and interactive activities for guests to engage in. Using the custom software and with the help of their team we were able to create a “Spring Style Quiz”, where guests could discover unique styles.

CAPABILITIES

In addition, for the launch of the JC Penney spring collection, we took care of the software in which there was trivia and a selfie-taking option so that those attending the event could interact with the brand on our 43″ touch kiosk. With these features, guests were excited to view the collection and engage with the brand via the interactive kiosks. Safe to say the event was a huge hit!

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