JCPenney

JCPenny Spring Event
New York, NY

OVERVIEW

JCPenney dropped spring a tad early with its Spring Style Garden event at the stunning Westfield Oculus. On March 5th, the cities’ most fashionable fashionistas were there in good-form with the latest upcoming season looks from a.n.a, Worthington, Liz Claiborne, and Xersion.  Popshap partnered with David Stark Productions to provide an integrated customer experience with multiple 43″ touch kiosks and even worked in a Spring Style Quiz activation.

SOLUTION

To meet the demands of the most millennial crowd, we integrated the digital content into a custom CMS running on multiple 43″ touch kiosk. Our design team went through several iterations as the needs evolved, and the final result was a stunning 43″ touch kiosk experience for the visitors.

CAPABILITIES

For the launch of the JC Penney spring collection, we took care of the software in which there was trivia and a selfie taking option, so that those attending the event could interact with the brand in our 43″ touch kiosk.

0