L'Oréal IT Day 2020
New York, New York
![L'Oreal main pic](https://storage.googleapis.com/popshap-f4597.appspot.com/uploads/2020/03/LOreal-main-pic.jpg)
![L'Oreal IT Day2](https://storage.googleapis.com/popshap-f4597.appspot.com/uploads/2020/03/LOreal-IT-Day2.jpeg)
![IT Day 2020](https://storage.googleapis.com/popshap-f4597.appspot.com/uploads/2020/03/IT-Day-2020.png)
![best-of-loreal](https://storage.googleapis.com/popshap-f4597.appspot.com/uploads/2020/04/best-of-loreal.jpg)
![L'Oreal IT DAY](https://storage.googleapis.com/popshap-f4597.appspot.com/uploads/2020/03/LOreal-IT-DAY.jpeg)
![Loreal-it-1](https://popshap.imgix.net/uploads/2020/04/Loreal-it-1.png?auto=format&fm=webp&ixlib=react-9.8.0&h=600)
OVERVIEW
L'Oréal wanted to test their IT team's knowledge of their own products and services, but they didn't exactly have a line out the door to challenge their brains. It was crucial to get a detailed tab on the teams' knowledge base as they were the front lines, running the companies technology and everyone depends on them. Enter Popshap. Working with L'Oreal, we created a fun and enticing interactive experience that encouraged participation by gamifying the event using touch kiosks and touch tables and our custom interactive software.
![Loreal-it-2](https://popshap.imgix.net/uploads/2020/04/Loreal-it-2.png?auto=format&fm=webp&ixlib=react-9.8.0&h=600)
SOLUTION
Using Popshap, L’Oréal set up their event with a 43″ Interactive touch screen kiosk and a matching 32″ touch screen table. Pairing our touch screen hardware with their custom-designed quiz software and a special CMS, they were able to collect the answers, rank the participants, and then display them around the event. This created a competitive atmosphere where employees wanted to make sure that their name was #1 for all to see. I mean, who wants to come in second with your boss there to see?! The turnout and participation were so good, they held a second event with the same setup and saw a 400% increase in turn-out! They were going to do a third event but, #coronavirus.
![Loreal-it-3](https://popshap.imgix.net/uploads/2020/04/Loreal-it-3.png?auto=format&fm=webp&ixlib=react-9.8.0&h=600)
CAPABILITIES
We had the following features in this project: Custom Trivia interactive software with custom tracking of the entries and results using a 43" touch kiosk and 32" touch table.