Zillow Rentals TAA One 2026
Fort Worth Convention Center, Fort Worth TX TAA One Conference 2026
OVERVIEW
At TAA One Conference 2026, Zillow Rentals focused on creating a streamlined, high impact presence centered around accessibility, engagement, and real time interaction. In a space where attendees are constantly moving, the goal was to provide a clear and intuitive way to explore Zillow’s platform without friction.
The booth experience was built around a standing touchscreen kiosk that acted as a central hub for engagement. Rather than relying on static messaging or traditional handouts, the setup allowed attendees to directly interact with Zillow’s ecosystem, creating a more personalized and efficient experience on the show floor.
SOLUTION
Popshap deployed a standing touchscreen kiosk designed to bring multiple user actions into one seamless interface. The kiosk provided direct access to Zillow Rentals’ platform, allowing attendees to browse listings, explore rental insights, and connect with solutions in real time.
Integrated lead generation forms, interactive navigation, and guided user flows made it easy for attendees to engage without needing assistance. The interface was structured to support both quick interactions and deeper exploration, giving Zillow the flexibility to serve a wide range of attendees from casual visitors to serious prospects.
Positioned at the front of the booth, the kiosk naturally drew attention and created a clear entry point into the experience, helping drive consistent engagement throughout the event.
CAPABILITIES
The standing touchscreen kiosk functioned as a multi purpose engagement tool, combining lead capture, education, and direct platform access into a single experience.
Attendees could navigate Zillow Rentals’ site, explore market trends, and access rental tools directly from the screen, creating a self guided journey that increased time spent at the booth. Built in lead generation forms enabled immediate data capture, while integrated calls to action helped guide users toward connecting with Zillow’s sales team.
The result was a more efficient booth experience that reduced friction, increased interaction, and supported both customer acquisition and retention efforts in a single, unified solution.