QR Codes and How They are Improving Businesses
What are QR Codes?
You’ve probably been seeing these “Quick Response codes” almost everywhere you go, from restaurants to airports. They are the revolutionized barcode for the mobile era, contactless, quick, and easy. In the wake of the pandemic QR codes rapidly became the touchless form of advertising, digital signage, and improving customer service. The absolute best thing about them is the fact that they can be placed anywhere, touch screen devices, digital posters, or simply can be printed out and taped on walls or tables.
Benefits of QR Codes
Most restaurants are switching over to QR code menus, making accessing it easier and from your own phone. With everyone having smartphones, having the ability to take a photo of the code and accessing it easily is evolving with the times. QR codes are great ways of keeping people safe in the midst of the Covid-19 pandemic. The touchless and contactless aspect gives people the opportunity to feel at ease when entering a facility.
QR codes are more than just easily accessible menus, they provide analytics and advertising opportunities for businesses, marketing, and healthcare.
Businesses are using QR codes as touchless payment methods, where customers are able to take a photo of the code and that would take consumers to a payment page. If the credit card is saved to the phone the payment process would take just a few taps. These payment pages are completely customizable to any business.
Many businesses have incorporated QR codes into their marketing strategies. By curating this unique customer experience, stores are able to attract and engage with more customers.
QR Code marketing ideas that businesses can use:
- Virtual business cards to share contact information
- QR codes for the contactless menu at restaurants
- To reveal promotions and discounts
- Send location coordinates using Google Maps or Waze
- Add an event straight to your calendar with reminders
- Automatically connect to the store’s Wi-Fi
- Follow a profile on social media
- Direct users to the app store to download an app