Step-by-Step Guide to Choosing the Right Screen Size for Your Booth

When it comes to trade shows and events, your booth is your stage. The right display screen can draw people in, highlight your brand, and keep attendees engaged. But with so many sizes and options available, how do you know which one fits your booth best? Here’s a step-by-step guide to help you choose with confidence.

Step 1: Understand Your Booth Size

Start by reviewing your booth dimensions. A small 10x10 space doesn’t need a massive LED wall that overwhelms the area, while a 20x20 or larger setup can easily accommodate bigger screens. The rule of thumb: your display should complement, not crowd, the booth.

Step 2: Define Your Content Goals

Ask yourself what you want the screen to do.

• Running videos or sponsor reels? A larger LED wall works best.
• Interactive demos? A touchscreen kiosk or medium-size monitor may be more effective.
• Wayfinding or schedule updates? Smaller displays in strategic spots are the way to go.

Step 3: Measure Viewing Distance

Think about where attendees will stand when engaging with your booth. If the screen is meant to grab attention from across the hall, go big. If it’s designed for close-up interaction, a smaller or mid-size screen will be more user-friendly.

Step 4: Factor in Placement

Will your screen be mounted on a wall, built into a counter, or freestanding on a kiosk? Placement affects visibility, accessibility, and the size that works best. For example, vertical kiosks fit mid-size screens perfectly, while counters often use compact displays.

Step 5: Balance Impact and Practicality

Bigger isn’t always better. Larger screens may require more power, higher rental costs, and longer setup times. Always balance the visual impact you want with your budget and logistics.

Step 6: Test Your Content

Before finalizing, test your actual graphics, videos, or apps on the screen size you’re considering. This ensures text is readable, visuals are sharp, and the overall experience matches your expectations.

The right screen size makes your booth stand out while creating a smooth and engaging experience for attendees. By considering booth size, content goals, viewing distance, and placement, you’ll find the perfect fit to showcase your brand.

Need expert guidance? The Popshap team can help you select the ideal display for your next event.