Touchscreen Monitors or Non-Touch: Which Is Right for Your Booth?

One of the biggest advantages of digital signage at events is flexibility. From bold LED posters to interactive kiosks, technology gives exhibitors endless ways to tell their story. But when it comes to screens, there’s always one big question: should you go with touchscreen monitors or non-touch displays?

Both have their place on the show floor, and the right choice depends on your goals.

Non-touch displays are ideal when the focus is on broadcasting a message to the widest audience possible. They are perfect for looping videos, brand storytelling, product demos, or large-format visuals designed to stop attendees as they pass by. Non-touch screens shine when you want to control the narrative and ensure everyone sees the same content at the same time. They are simple, reliable, and can be scaled up to huge sizes without disrupting the flow of your booth.

Touchscreen monitors, on the other hand, invite attendees to step in and interact. They give visitors control, whether it is scrolling through a product catalog, watching specific videos, or engaging in gamified experiences. This self-guided approach makes attendees feel more connected to your brand because they are not just watching, they are participating. Touchscreens also free up booth staff to focus on deeper conversations, since the technology can handle initial introductions and product overviews.

The real key is knowing when to use each. If you want to make a bold visual statement and catch attention from afar, a large non-touch LED display will always deliver. If your goal is to create personal engagement and let attendees explore at their own pace, touchscreens are the better fit. In many cases, the most effective booths combine both, using non-touch screens to draw people in and touchscreens to keep them engaged once they arrive.

At the end of the day, it is not about choosing one over the other, it is about using each tool where it has the most impact. By striking the right balance, you can turn your booth into a space that not only attracts attention but also creates meaningful interactions that last beyond the event.