One thing is for certain, if folks disagree with your marketing message
, they will likely talk about how much they don’t like it.
When it comes to any form of marketing or advertising, counting digital signage, the last thing you want is for it to be lackluster. Fortunately, there are a few easy methods you can spice up even the most basic of digital signage content.
One way to make your digital signage more stimulating is to appeal not just to the eyes but also to the ears. In other words, try adding some acoustic content to your digital signage.
There are a number of methods you can do this. You could play music videos on the digital displa
y, or pair advertising messages for the latest deals with audio that tells consumers where they can find those objects. Or you could integrate enjoyable videos on gas pump POS displays that play while consumers pump their gas.
This can be a double-edged sword, yet, because in certain surroundings the sound can become either off-putting or annoying, so you will need to wisely consider both your business's atmosphere and the volume level.
Content is still king
The easiest way to make your digital signage stick out is to merely add more content. If you are using a display that only shows one or possibly two pieces of content, you should have bought a static paper banner.
By having numerous pieces of digital content that change frequently, the customer will be more likely to take notice of the display and they might see something attention-grabbing.
Of course, with this digital content, you're going to need to tidy it up frequently. You can't just play the same old digital content month after month and believe it to still be effective. The content needs to be appropriate, useful, and fit the setting (the weather, current events, customer moods, etc.).
Don't just spam, entertain
Lastly, you need to remember that digital signage is more than just a sales instrument, it's a tool to communicate with your consumers. If all you are going to do is force sales messages to your consumers, they will tune it out. You also must entertain them.
There are several ways to do this, reaching from short-form videos from Tiktok to social media incorporations. You likely already know the type of digital content your customers enjoy. You just need to find ways to include it in your digital signage.
And once you have your customer’s attention, you can follow it up with more customary advertising. So it's a win-win.