Digital screens are a great way to educate customers by providing a platform other than the mobile device. Interactive kiosks placed in retail stores can help to direct people to different parts of stores and products, as well as informing customers of different aspects of the store. By engaging the audience with its visual and entertaining aspects it also has the power to inform and inspire. When information is portrayed in aesthetically pleasing ways we are more likely to listen and pay attention.
Digital signs are attention-grabbing and exciting, we are naturally drawn to them making them the perfect way to target larger audiences. LED screens are eye-catching and in result more memorable to the consumer. If you’ve ever a digital sign in a public area you already know it’s hard to resist and not look at it. They provide more dynamic ways of promoting a product rather than static posters. Digital signage in retail is used to direct customers to specific products and upsell the items making it almost hard to say no.
One of the best things about digital signage is how customizable it is. Unlike static media is can combine graphics, animation sounds, and text all in one, it’s more compelling and incorporated all the aspects of content marketing. Amazingly it has the ability to entertain as well as inform with its interactive aspects. Interactive touchscreen kiosks have shown to be captivating to customers. Car companies have taken advantage of this technology to show 3D images of cars and this can be used for any type of retail store.
We all know how annoying it is to wait in line at a store with nothing to do, it can make us frustrated and over-exaggerate the wait time. “This like is taking forever” is something I’m sure most of us have said or thought in the past. However, digital signage in retail stores provides the customers with something to look at while they wait, making it feel as if time is going by faster.
Popshap has products for digital signage for retail stores ranging from digital posters to interactive kiosks to outdoor kiosks and video walls that can all be used for digital signage in retail stores.