Digital Signage Kiosk: 4 Major Advantages That Most Companies Don’t Know
The retail, healthcare, hospitality, and restaurant industries are undergoing a vast renovation right now. From social media to digital signage kiosk, geo-locators, and online marketing. Brick and mortar integration mean that business owners need to be just as tech-savvy as they are in sales.
A big part of that conversation is how best to use a digital signage kiosk for your business. Driven by demand, opportunity and the dropping cost of digital screens, it’s a progressively popular option for business owners.
Since digital signage event kiosk displays can provide ample announcements, real-time schedules and timetables, emergency information, and product descriptions in seconds. It can give companies an edge over their competition.
Let’s take a look at the top 4 advantages that MOST companies aren’t doing!
Reduces perceived wait time.
One of the greatest things you can do to guarantee a better customer experience. Is to keep your customers and guest entertained. Digital signage event kiosk gives them something to do and it’s a lot less annoying to wait in line if you’ve got something to watch. (Popshap even provides games for our clients to use) As a result, perceived wait time drops tremendously.
Decreases business costs.
You might thank that digital signage
might be costly to set up, but you actually save money in the long run by decreasing print and administration costs. As a one-time expense, digital signage equipment is normally considered as a capital investment and comes out of the operations of the business development budget and not your marketing dollars. Even better, there is no print cost. (unless you need to print, in which case you already have that covered.)
Digital signage kiosk boost sales.
A study from DataTrend found that digital signage surges purchase amounts and in-store time by nearly 30% each in a retail business. In terms of digital marketing strategies, it’s hard to get a better bang for your buck than that.
Create time-sensitive promotions.
The time it takes for a print, radio, or TV ad to reach your target audience is at a minimum of two to six weeks. For most companies, it’s even longer. But digital signage is linked to the internet, which means that fresh ads, promotions, and discounts can be rolled out as effortlessly as a social media post. This also means:
You can use social media feeds, weather, blog posts – whatever you put on a website can be used in digital signage or an event kiosk.
You can run very relevant and local promotions.
Think your business could benefit from implementing creative digital signage or an event kiosk? Get in touch and we’ll get started on a compelling digital signage kiosk plan for your business or brand today!