Kiosk Marketing Plan 2018

So it's that time of year again. Time to hit the drawing board and reinvent the projection of your company's marketing plan. How this year are you going to penetrate into audiences you thought once out of reach? And how are you going to capitalize on already existing consumer bases with more efficiency this year? Now, of course, it becomes more difficult because you asked this question last year. Not to mention the problem is the answer is always somehow out of reach. Because even if last year you produced numbers far beyond the initial projection, how again will you do that this year? And if you didn't then the problem is even more evident. [caption id="attachment_1218" align="alignnone" width="5692"]

Touch Screen Kiosk Research

So to introduce a solution for this ongoing difficulty, we will discuss the statistics and results that kiosks have produced. Unfortunately, there are no simple fix-all answers. What we can try to do though is elicit widespread solutions that encompass a number of issues simultaneously. So we can look back to different ways in which kiosks have been utilized. In various fast food chains who have been using this technology for years have come out with some results. Other than the obvious fact of speeding up time which is crucial for fast food, interesting stats have shown that people average a more expensive order when using a kiosk. There are a few theories as to why this is the case, whether it be social friction which is not present or the fact that a kiosk would never forget to upsell, the stats don't lie. But that's just one faculty with stats to back up the value, there is also:

• Digital Posters for Retail Stores
• Photo Booth Kiosks for Stores & Events
• Social Media Boards 
• Self Check-in For Events
• Games, Interactive Information for Brands
• Tradeshow Showcases

Truthfully if you can imagine more functions they can be actualized.

Conglomerating Marketing Efforts

The beauty of the aforementioned list is that they can all be used simultaneously. You can take care of gathering client email lists from having people send themselves the pictures they take on a photo booth kiosk. While they do that they can learn about your brand from engaging imagery, and check into an event happening. After checking in they can check in to the location on their social media feed and send a picture so their friends can also be a part of the experience. [caption id="attachment_1230" align="alignnone" width="496"]

Automating Marketing Strategy

Marketing can become quite pricey and exhausting. Especially when you understand how important effective marketing is for a good brand or idea. It is equally important for people to hear about a good idea and the idea itself. Utilizing engaging kiosks to provide more immersive, and seamless experiences for your consumer base can cut costs and increase value. Mistakes happen less often and kiosks always show up to work on time. They work exactly as you wish them to. And they should be a part of your upcoming 2018 marketing strategy.