Digital signage strategies have really transformed over the last two decades from retail to a variety of different industries. Still, print signs gave way to digital signs
, then to large TV monitors playing taped videos and, in the last decade, to thin screens playing digital excerpts.
Today’s digital signage boasts ultra-HD video, data-driven programming, and playlist proficiencies and can be used wherever from hotels to amusement parks to train stations. But wherever it’s mounted, modern digital signage shouldn’t be used as just an extravagant poster to play your latest promotions to passersby.
Before speaking about digital signage strategies
, though, we should chat about your motives for using the devices, to begin with. If your boss says, “I believe each location needs a screen here," ask, "What is the reason for having a screen there?” Is it to welcome new consumers, display existing promos, or offer an immersive experience in an exact department?
Once you’ve figured out what the goals and placement for each device are, you’ll want to make each digital poster as effective as imaginable in meeting those goals. That’s where a digital content strategy for your digital signage comes in.
Create a playlist strategy that equals your goals
Is there an approach to building the flawless digital content playlist? Totally. The tactics you use, though, is 100% dependent on your target objectives and your consumers.
If you repurpose your digital content, do it tactically.
In spite of digital signage being exceptional, you’ll still see motionless images, advertisements, and outdated video content displayed on these digital devices. Regrettably, companies that do this habitually make this digital content
even less effective than it could be.
Today’s digital signage strategies
can be so much more than you ever imagined. Don’t let it just be a billboard. Understanding their true potential necessitates an understanding that these digital devices are more than just video monitors. As long as you plan your corporate goals for digital signage strategies and outline a content approach to meet them, you can make the most of this investment.