When installing video walls, brands can run into a wide assortment of difficulties. This blog aims to provide answers for common mistakes when executing this technology.
Pitfalls To Dodge When Using Video Walls
Whether your idea is to rent video walls that are in a prime position, or purchase them and install them at your own business or event space, the cost is often easily offset through the sheer amount of exposure you can accomplish in a short period of time. There are, though, some common pitfalls to think through and evade. Let’s take a look at what you need to know to produce a flawless video experience.
Not Understanding The Goals Of Using A Video Wall
Before doing any type of visual implementation, the brand must consider the company goals associated with this approach. How will a video wall increase and promote your marketing message versus the promotion you’re currently doing? For instance, in an event atmosphere, a video wall is tremendously useful for exhibiting event sponsor content, directing guests to various areas of the venue grounds, and keeping visitors entertained with appealing visuals, among other things.
Not Understanding Your Space
Before even thinking about implementing a video wall, it’s vital that you understand the space that you’ll be inhabiting. These aspects will come into play when defining the appropriate size, brightness, pixel pitch, resolution, and power supplies of the video wall you have. Also, contemplate the other components that will be present in the space – if you’re preparing for a trade show and only have a small booth, a large video wall may be overwhelming to attendees and take away from your main marketing message.
Not Realizing The Technical Capabilities Of Digital Content
Videos, pictures, audio, text other digital content will need to be optimized for the type of video wall you’re working with. Nothing makes a video wall look more unprofessional than minuscule, unreadable font and low-resolution visuals. Both should be big and clear enough to easily comprehend. Remember: Even though digital content looks awesome on a laptop; it might not render to the massiveness of video walls. Always build digital content with big video wall-sized screens in mind.
Not Knowing Common Digital Content Problems
There are numerous problems that individuals without design experience can run into when creating digital content for video displays. Let’s explore a few.
- Digital content is too long
- Small, illegible text
- Forming visual hierarchy
- Crafting a unified display
Not Using Interactivity
While an interactive video wall isn’t a requirement, it can make for a wonderful end-user experience and improve event engagement. You can implement interactivity into a video wall, either by using a touch screen display or via an application on a mobile device that augments the digital content.
As a business, it’s your duty to view your video wall setup through the eyes of your intended audience. How will they best benefit from a video wall’s interactivity? Contemplate the types of digital content that will be displayed on the video wall – whether it’s a virtual product demo, in-house network programming, social media feeds, audio-visual augmentations, or static pictures.