The future of now is digital… And the advantage is an interactive kiosk and a 360 marketing strategy.
Every second of every day, Google processes more than 40,000 search queries.
Now there are more refined algorithms, marketing software, and information collection than ever before. Businesses need to come up with new ground-breaking ways to reach and involve their customers. The advantages of an interactive kiosk have never been more obvious. Savvy businesses are designing and executing innovative, state-of-the-art technology to increase a better customer experience.
The million-dollar advantages of using an interactive kiosk
An interactive kiosk delivers your message by engaging your customers to take action. It creates delight and awareness and it gives them info that they are looking for in real-time.
It also enables customers to pick up their own journey and answer questions that they have on their mind. For example, at a kiosk, your customers have a one-on-one experience, without you having to invest the time, money, and training that will otherwise be needed by employing someone as a customer service representative.
Things like pop-ups, eBooks, and general signup forms are dwindling in value. Folks starting to losing their patient with outdated and over-used marketing tactics. The good news is that your competitors probably are using these strategies still so there is room for you to take the opportunity and stand out with an interactive kiosk.
With an interactive kiosk, it is much easier to gain high-quality qualified leads. You can weed out any low-quality prospects with deliberate questions and targeted digital content. For example, you could create a fun and engaging questionnaire for your visitors, or use qualifying questions in a game or contest.
The interactive kiosk allows customers to feel more important as an individual with unique goals, needs, wants, and problems that only your business can solve. The experience is tailored to talk to and please these personal elements.
An interactive kiosk can give customers this type of experience much more successfully than static content. Through polls, surveys, calculators, or questions, you can give your customers a voice. One way to personalize the experience for a prospect is to let them pick their own journey with an interactive kiosk.
Your customers are depending on you to continue your relationship with them. Speaking to them as people, and giving them digital content that is highly engaging, personalized, and conversational will feed the mutual relationship between customer and business owner.