Teva, the world's largest generic Pharmaceutical companies, had a booth at a medical trade show in Tel Aviv. The business was looking for a new and exciting way to show off their company's capabilities in the field of child pediatrics. They approached Popshap to discuss the possible digital solutions.

The Solution

After seeing the various kiosk sizes and capabilities, they decided that using the large 49” standing touchscreen kiosk at their booth would the best idea. To promote engagement with the event attendees, they also decided to have a camera attachment to utilize the photobooth function of the interactive kiosk. Using the Popshap software, the team developed custom branded photo frames that users could add to their photos to have a little part of the company to take home with them. Additionally, on the bottom of the 49” screen, the team created links in the form of interactive circles to highlight the pediatric medicine and products that Teva manufacturers. During the event, Popshap’s digital interactive touchscreen kiosk really grabbed the attention of the event attendees, making the Teva booth quite memorable.


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