As many brands are gearing to come back to work under the new normal, marketing to customers can be challenging but not impossible.
After over 3 months of closure and stores being closed for customers getting back to business can be exciting and challenging at the same time> With the new normal brands have to adapt to social distancing as well as educating their customers on how to shop at their locations with minimal interactions with their staff and other customers, simple thing as trying on clothing may look different under the new normal.
When we are looking at ways to ease the shopping experience for customers its clear that shopping thru an online experience is the safest way , however, some customers may still want the actual browsing and in-store shopping experience, for those customers brands will have to work hard to gain their trust and while doing so keep the marketing of their offering effective. We see a few main usage for digital signage, the main one is customer education and digital content around social distancing and safe shopping , the second one is allowing customer to engage the content in a new non contact way with QR scanning and voice activated controls, we are Popshap added a third way to allow customers to fill in a quick form before entering your location with quick and easy way for the brand to monitor the information and the customer to fill in the questionnaire, you can check out more info on that at www.covid19pad.com
This new normal and non touch digital marketing can also lead to opportunities of both longer interaction with the customer and also data capturing of customers info, by allowing customers to scan the QR code you are letting them take the digital content and experience with them where they can also shop online , the email customers provide when using the questionnaire platform can be used for tracking and marketing offering at a later stage on the user experience with the brand.